Bull Market in Chicago
ICFA Preview shoots to win
Nicole Crews & Cinde W Ingram -- Casual Living, 8/1/2012 2:00:00 AM
CHICAGO - The International Casual Furniture & Accessories Market Preview Show was held July 17-19 at the Merchandise Mart. The annual event serves as a sneak peak for the Casual Market held each fall. This year, the event that showcases casual indoor and outdoor furniture, umbrellas, grills, accessories and more grows to 350,000-plus square feet and takes place Sept. 20-23.
Marked by a steady stream of attendees and a positive vibe, the Preview Show was packed with product introductions, a fresh and diverse embracement of color and an interesting assortment of modern looks marketed for the Millennials and Gen Xers entering the marketplace.
|Whitecraft’s Montecito Collection shone in sun-drenched colors,
featuring Bella-Dura’s Coconut Grove fabric with accents of Sunset
Grove and Dreamsicle Grove Vanilla.
|Three Birds Casual’s Riviera line of folding
chairs and loungers expanded to eight color
options. “We feel good about the amount of
interest we’ve had,” said Tad Varga, president
of Three Birds Casual. “We’re having
a lot of success with our discount structure
and we started writing early buy orders last
|Pride Family Brands President Steve Lowsky
said its expanded fi re features prompted
strong response. The new Monterey Collection,
constructed of cast and extruded aluminum,
drew attention with its fi re table along
with overstuffed cushion comfort and single
button tufting that repeated design elements.
|The Avanti Collection at Gensun Casual
Living features deep seating loungers
showcased in exclusive Richard Frinier fabric.
|OW Lee introduced four new collections
– two iron and two aluminum – this market.
Gios and Pallisades are the latter and Laredo
and Marquette, shown here, use iron
with a large amount of white space in the
design to keep the prices competitive.
|Telescope Casual mixes fl oral and stripe on a new woven introduction,
La Vie – a fabric trend seen throughout the show.
|Loft by Lloyd Flanders is a concept the company is still shaping, but
the idea is to attract the younger buyer with a modern sensibility and
affordable price point.
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