Pride Family Brands launches upgraded website

New site includes expanded retailer design and marketing tools

Casual Living Staff -- Casual Living, 8/14/2012 10:41:36 AM

FT. LAUDERDALE, Fla. — Pride Family Brands, an award-winning designer and manufacturer of cast aluminum casual furniture, announced the launch of its newly-revamped website for its luxury brands. The clean, user-friendly site provides information and imaging platforms for Pride Family Brands' product lines with extensive options for engagement by retail partners and their consumers.

Included in the new online portal are enhanced design features from complete lifestyle furnishing layouts to outdoor room planning for use by casual retailers and consumers.

"With the vast majority of our business encompassing custom orders, the new design tools within the site enable customers to view the furnishings just as they will appear in a lifestyle setting," said Steve Lowsky, president, Pride Family Brands. "Our new site not only offers customization within individual product images, but also offers an exclusive opportunity for entire rooms to be manipulated down to the complete collection details."

The newly-designed site's easy to use customization tool enables the manipulation of finish, fabrics and cushion treatments. The website redesign, which was coordinated by the Pride marketing team, also includes a custom room planning feature for retailer and consumer use.

"Customers are able to fit pieces into their room plan and eliminate any concerns with regard to size and placement prior to placing the order," said Lowsky.

Also debuting in the 2012 Pride Family Brands' website is a new format for information and images of the company's full line of furnishings including the new 2013 introductions. The site allows the visitor to get as in-depth as they choose with easy to navigate information divided into three sections: Discover, Design and Details.