LuxeYard unveils Latino-focused flash sale site

Casual Living Staff -- Casual Living, 8/15/2012 10:41:26 AM

LOS ANGELES — LuxeYard, Inc., a luxury fashion and home flash sales site, announced the soft launch of De La Fashion, a new division and website geared toward Latino and Hispanic shoppers. The site, which will also feature Spanish and Portuguese translations, offers access to curated luxury apparel and home decor online at discounted prices.

Founded July 1 in New York City, the members-only site is a reconceptualization of its predecessor, Eopulence.com, and offers consumers direct access to unique, curated luxury merchandise at 20% to 70% off retail prices. De La Fashion will feature men's and women's fashions, top cosmetics and beauty essentials and unique finds for home, garden and backyard needs.

The new division and site will be helmed by recently-promoted De La Fashion President and Site Director Christian Vega, who was formerly chief of business development for LuxeYard.

"De La Fashion is the ideal luxury style destination for savvy Latin American and Hispanic shoppers who enjoy living a lavish lifestyle, who fill their homes with distinct furniture and decor and fill their closets with on-trend fashions that epitomize luxury and a life well-lived," Vega said.

An incentive program will be implemented the first few weeks following initial launch, rewarding members who invite their friends to join the site with cash payments once their friend makes an initial purchase. The money goes straight to their PayPal account, or other suitable payment account, and there is no limit on how much cash each member can accrue from converted referrals.

De La Fashion will also feature a special online Media section that will be curated through media partner Latin Connoisseur Magazine, and will host interviews and articles on Latin celebrities and news and offer Home/Living Do-It-Yourself tips and videos.

"We've experienced considerable success with the social e-commerce model that has pushed LuxeYard to the forefront of the flash sales market and we look forward to replicating that success with De La Fashion, expanding our reach and making luxury truly accessible for all," said Braden Richter, CEO of LuxeYard. "We're proud to be the first luxury flash sales site to bring this new paradigm shift to the Latino and Hispanic audiences, who have a deep appreciation for living a Luxe life."