The Greenhouse Mall liquidating after 35 years in business
Plans to rename, remodel and update its stores
Casual Living Staff -- Casual Living, 8/16/2012 12:33:00 PM
AUSTIN, Texas - The Greenhouse Mall is liquidating its inventory with plans to remodel and reopen its three locations next spring with a new name and a fresh mix of outdoor furnishings.
"We're going to completely do a 100% makeover," said President and Owner Karen Galindo. "We're going to remerchandise, remodel, change our name and reopen a new, fabulous model of who we want to be."
The Greenhouse Mall's liquidation sale started officially on Wednesday, but customers began returning to the Greenhouse Mall's three stores and design center on Saturday, Aug. 11, in response to postcards announcing the liquidation sale, Galindo said.
"This is a pretty big deal to our customers," she said. The mailer to customers has garnered lots of calls and rumors. One such rumor is that the Greenhouse Mall is going out of business. "This is not true," Galindo said. "We are changing our name and the store concept. Our level of service with our customers will stay the same, if not improve. We don't anticipate we will be closed more than a week, and will remodel while we liquidate. We have all sorts of great ideas that we excited to put in place."
The Greenhouse Mall opened its doors in 1977 offering greenhouses with a unique shopping experience at that time: The store was completely outside. It was soon realized that a summer product would be key to the success of the company and casual furniture was added to the product mix. Over the decades, The Greenhouse Mall carried high-end grills, spas and room additions. Now, the company focuses on quality casual furniture, playscapes and accessories.
After 35 years of serving Central Texas, The Greenhouse Mall name will go away. In its place, a new casual furniture store will emerge. "We took a long hard look at ourselves this past year and decided that it was time for a change," Galindo said. The details of the new store are not ready for release at this time. The name will change and the same high quality product will be present. But the concept and vision of the stores will be different.
"We're going to change our name because we haven't sold greenhouses in a long time and we think mall is dated," she said. "We're going to renovate. We're going to change the way we merchandise and market. We're just doing a complete and total facelift."
Partnerships with manufacturers are key to the past success of The Greenhouse Mall. "Our vendors are so important to us. And we look forward to our continued relationships with them as we progress with our company," Galindo said.
The Greenhouse Mall has been a multiple-time winner in Casual Living's Merchandising Awards. The company won the International Casual Furnishings Association's Apollo Award in 2002, and is a finalist again this year in the multi-store category.
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