Subscribe to Casual Living
Casual Living Resource Guide
Comment
RSS
Reprints/License
Print
Email

Share this on
Facebook
LinkedIn
Twitter

OW Lee unveils new wrought iron collections

Casual Living Staff -- Casual Living, 8/23/2012 4:51:32 PM

The Laredo CollectionThe Laredo CollectionOW Lee, a manufacturer of high-end outdoor furniture, fire pits and accessories, will debut two new value-based outdoor furniture collections at the International Casual Furniture and Accessories Market, held Sept. 20-23 in Chicago.

The new collections, Laredo and Marquette, are similar to the company's popular Classico Collection with subtle changes, including wider arms and cushions with pillow backs. Both Laredo and Marquette were created to reflect OW Lee's high-quality craftsmanship, but within the well-priced category of iron-made furniture, according to a company press release.

Marquette combines both French and English styling to create a collection of elegant lines with a touch of Tudor. The collection's key characteristics include hand-forged, extra-wide arms; a pillow-back cushion on the deep seating furniture and spring steel seat straps for added comfort.

The Marquette CollectionThe Marquette CollectionThe Laredo Collection features spring steel strapping in the seat and back. Like Marquette, Laredo includes extra-wide arms for enhanced comfort. The simple lines of Laredo were designed to give the collection a transitional essence and character.

Laredo and Marquette are full line ensembles that give consumers the option to mix and match products and styles in the collections, including the bases of the furniture. Swivel rockers, spring bases and stationary seating can be combined in a variety of creative ways. The cushions are offered in more than 100 stock Sunbrella fabrics and can be customized with Customer's Own Material (COM).

Both Marquette and Laredo can be paired with one of OW Lee's casual fire tables, available in a number of different top choices, including the company's new porcelain tops. The porcelain tops come in eight tile colors and nine frame finishes.

"The combination of OW Lee's new value-based deep seating collections and our various dining sets and fire tables can enable retailers to maximize selling and cross-selling opportunities, as they market outdoor room designs to their customers," said Terri Lee Rogers, president and owner of OW Lee.

Comment
RSS
Reprints/License
Print
Email

Share this on
Facebook
LinkedIn
Twitter

Talkback
Resource Center

Featured Company


Related Resources

Advertisement
More Content
  • Blogs
  • Photos

Bruce Aronson

Retail Views

Bruce Aronson, Managing Member, The Pool & Patio Center, L. L. C.
August 16, 2012
This Is What A Web Site Should Be
If you have been reading my blog over the past few months, you know I’ve...
More

» View All Blogs RSS

Casual Living Conference

The inaugural Casual Living conference drew positive responses from retailers, manufacturers and designers who attended.

ICFA board meeting in pictures

DALLAS - Forty-plus leaders and members of the International Casual Furnishings Association gathered Nov. 2-3 in Dallas to recap 2011, discuss sales training, membership initiatives, 2012 activities and honors and celebrate a new year of leadership for the burgeoning organization.

Design Excellence Winners

The International Casual Furnishings Association presented the industry's top awards in product design, manufacturing and sales Tuesday night at the ICFA reception in the impressive ballroom of the School of the Art Institute of Chicago. Here are the winners.
VIEW ALL GALLERIES

New Products Showcase
New Products Showcase
NEWSLETTERS
eletter_callout_box_CL

About Us   |   Advertise   |   Edit Invites   |   Site Map   |   Contact Us   |   FREE Subscription   |   Industry Links   |   RSS
© 2013 Sandow Media LLC.All rights reserved.
Use of this website is subject to its Terms of Use | Privacy Policy