Sunset West launches iPad catalog app

Casual Living Staff -- Casual Living, 9/7/2012 10:53:47 AM

VISTA, Calif. — Sunset West announced the release of the Sunset West iPad catalog application, which will allow Sunset West to communicate with both its sales representatives and retail partners on a consistent basis.

The iPad app will serve as a digital catalog, complete with the latest styles offered by Sunset West along with the available inventories from either of Sunset West's warehouses. The application will refresh itself with the most up-to-date information each time the user logs on.

"This is a really great tool for disseminating information to either our reps, or retail partners," Sunset West CEO Wes Stewart said. "The user will be presented with our complete product offering and the available inventory from either of our warehouses. Our customer base now has the opportunity to own a catalog that is never out of date, period. By definition, the price list is always current and on top of that, our retail partners will be up to date on our inventory available to sell, so there will be no guess work when working with customers as to whether a certain frame is available to them or not."

The application is about meeting demand with accurate data about supply, and augmenting, not replacing, the printed catalogs and tear sheets that Sunset West provides to its dealer base, according to a company press release.

The app will also include a discount, special buy and clearance items tab.

"This is the kind of selling tool that is the future of the home furnishings industry," Sunset West Texas representative Mark Williamson said. "The usability and real-time data that this tool gives me access to will make the time I spend working with the buyers I call on far more efficient."

"We have always done well with Sunset West and its product line," store owner Paul Rees said. "It is nice to know that with the app, our sales people can quote product availability with confidence and that we will not miss a selling opportunity due to lack of information available to us."