Quidsi, Inc. launches green products e-commerce site Vine.com

Casual Living Staff -- Casual Living, 9/26/2012 1:25:49 PM

JERSEY CITY, N.J. — Quidsi, Inc., owner of home goods resource Casa.com, launched Vine.com, an online shopping destination for natural, organic and sustainably-made products.

Featuring everything from paraben-free skincare and gluten-free snacks to reclaimed wood furnishings and solar-powered electronics, Vine.com provides easy access to green products. Customers receive free 1-2 day delivery on orders of $49 or more. All items are backed by Vine.com's 365-day guarantee return policy.

Seventh Generation has signed on as Vine.com's launch sponsor, and will be prominently featured on the site effective Sept. 26.

"Millions of people have connected with Quidsi since we launched Diapers.com," said Marc Lore, CEO and co-founder of Quidsi. "In talking with them, we learned that there is a deep interest in living a green, healthy lifestyle, particularly among new parents, but that they had to work really hard to do so. People were also put off by the myth that green products are hard to find and less effective. We see an enormous opportunity with Vine.com to dispel those myths."

To lead Vine.com, Quidsi brought in Josh Dorfman, formerly "The Lazy Environmentalist." Dorfman is an environmental entrepreneur and award-winning author who built the Lazy Environmentalist brand to help everyday Americans lead healthier, more sustainable lifestyles.

"Vine.com was created for two types of consumers - people who are already immersed in a green, sustainable lifestyle and people who want to live a more natural, healthy lifestyle but aren't quite sure where to start," Dorfman said. "Today, there is no reason why ‘buying green' should involve any sort of sacrifice. We examined products across every category. We narrowed down our selection to only those products with descriptions - such as organic, BPA-free or energy efficient - consistent with our standards. As a result, we've arrived at launch with a deep assortment of thoughtful, well-designed products."

Visitors to Vine.com will find products from leading environment-conscious brands such as Burt's Bees, Method, Tom's of Maine, gDiapers and Annie's Homegrown, as well as official launch sponsor Seventh Generation. The site also features products from next-generation green innovators such as Yes To, Pacific Shaving Company, PACT Apparel and Yogitoes.

"Seventh Generation is one of the most trusted names in the green community," Dorfman said. "We're proud to stand alongside a company that raises the quality of life for millions of families by combining powerful product performance with natural, healthy ingredients."

"We couldn't be more excited about the launch of Vine.com," said Pete Alberse, Seventh Generation's VP of sales. "This collaboration with Quidsi has been terrific for us, and we're looking forward to connecting with even more families who are seeking healthy, nontoxic products for their homes and the people and pets who live in them."

Before carrying a product, Vine.com reviews product descriptions (including descriptions of ingredients and materials) that are provided by a vendor. Those product descriptions are then compared to Vine.com's standards.
To be available on Vine.com, a product must fall into at least one of the following categories:

• Designed to remove toxins
• Energy efficient
• Natural
• Organic
• Powered by renewable energy
• Reusable
• Made of sustainable materials
• Water efficient

Vine.com also maintains a banned ingredients list, and vendors must confirm that their products do not contain substances on the list.