Sattler AG makes structural changes to its U.S. subsidiaries

Outdura and Sattler North America consolidate in Hudson, N.C.

Casual Living Staff -- Casual Living, 10/2/2012 10:22:00 AM

GRAZ, Austria - Global performance fabric manufacturer, Sattler AG completed a corporate restructuring of its two U.S. based subsidiaries, Sattler North America Corp and Outdura Corp. The two subsidiaries were joined to form Sattler Corp.
"The consolidation of the Outdura Corp and Sattler North America Corp is a positive step in effort to better align and strengthen the North American operations for Sattler AG," said Natalie Scott, vice president of sales and marketing, casual furniture fabrics. "The Outdura brand name as we all know it today, as well as our focus on the casual furniture market segment, is stronger than ever."
The consolidation further supports Sattler's commitment to become the premier supplier of performance textiles for awning, casual furniture, marine and industrial fabrics to the markets it serves in North, Central and South America. The move will consolidate operations at the company's facility in Hudson, N.C., and will provide a centralized location for sales, marketing, customer service, quality/technical services and administration.
"We firmly believe this restructuring will enable us to serve our customers, as we grow our business in the U.S., in the timeliest and most customer centric way possible. Being customer friendly and supportive to our business partners is extremely important and core to who we are," said Manfred Heissenberger, executive director and CEO of the newly formed corporation. "We grow our business as we help our customers grow their business. Our commitment to the U.S. market is unwavering and we will support that commitment with the required infrastructure and investment."
Scott will continue in her current role with the newly structured organization along with Steve Weiss, VP of awning fabric, and Jeff Jimison, VP of marine fabrics, under the direction of Heissenberger. The restructuring of the Sattler Corp was completed on Oct. 1.
Sattler AG is a fifth generation, family owned company engaged in manufacturing fabric for awning, marine, transportation, industrial, military applications, tents and tensile structures as well as biogas containment.
Sattler acquired the Outdura brand from Shuford Mills, LLC in January 2011 and created Outdura Corp, which is well known and respected in U.S. markets for its line of solution dyed acrylic fabrics for casual furniture and marine applications. In addition, Outdura Corp produces fabrics for the medical and industrial markets. Outdura Corp. has weaving, warehousing, corporate administration, sales and marketing headquartered in Hudson, N.C.
Sattler North America was established in 2006 in Melville, N.Y. as the selling and warehousing arm in the United States for Sattler AG's awning fabric collection, Elements and other sun shading products.
For more information, visit sattler-ag.com and outdura.com.