Safavieh to host Thom Filicia party during High Point Market

Announces expanded sustainable fiber collections

Casual Living Staff -- Casual Living, 10/8/2012 9:54:10 AM

Thom FiliciaPORT WASHINGTON, N.Y. - Safavieh will host a meet and greet with celebrity designer Thom Filicia from 2:30-3:30 p.m. Monday, Oct. 15, in its Market Square showroom, suite 120, during the High Point Market. The event celebrates the upcoming launch of Filicia's new decorating book, American Beauty, scheduled for release Nov.13 in New York City.

Festivities include photo ops with Filicia, and guests will receive bookmarks illustrated with images of Filicia's vegetable-dyed hemp rugs for Safavieh, which the designer will sign. Refreshments will be served.
Filicia and Safavieh have extended a special invitation to Sustainable Furnishings Council members to the party, which is listed in the SFC Shop Sustainable map and Guide to Green at High Point Market.

A member of SFC, which has designated him a DesigninGreen Leader, Filicia has incorporated the eco-friendly rugs he designed for Safavieh in his Skaneateles Lake, N.Y. home, which is the subject of American Beauty, a combination memoir and decorating guide.

According to Cyrus Yaraghi, Safavieh principal, the company's High Point introductions represent a major expansion in eco-friendly rugs. In addition to new SKUs in Filicia's ikat hemp collection and his outdoor rugs crafted of yarns from recycled plastic bottles, the company has added 28 designs to the Safavieh Natural Fiber collection.

"Our yarns are hemp or jute depending on the design, and our new rugs feature fashion colors from purple to charcoal gray," Yaraghi said. "We will also introduce chunky textures in sisal for a luxury designer look."

Safavieh will serve breakfast and lunch, and host late afternoon wine and cheese happy hour daily during market.

The company's new and expanded collections include:

Hemp Collection by Thom Filicia for Safavieh: Hand-knotted in India of natural hemp vegetable dyed yarns. Retail for 5x8: $880

Outdoor Rug Collection by Thom Filicia for Safavieh: Flatweave reversible rugs woven in India of recycled plastic yarns. Retail for 5x8: $240

Natural Fiber Collection by Safavieh: New 500 Series features chunky texture sisal rugs in five designs with coordinating linen border, machine loomed of jute in India. Retail for 5x8: $320. New 400 Series features natural fiber sisal rugs in 23 designs, machine loomed of jute in India. Retail for 6x9: $378