Caldera Spas selects Red Door Interactive to manage digital initiatives

Casual Living Staff -- Casual Living, 10/30/2012 10:59:28 AM

SAN DIEGO -- Hot tub manufacturer Caldera Spas announced it has selected interactive marketing agency Red Door Interactive as its digital agency of record.

The agency will spearhead digital initiatives for Caldera Spas, including website management, user experience optimization, search engine marketing, search engine optimization, social commerce, email marketing, development, content and rich analytics.

"We are elated to partner with Caldera Spas. Their products are the crème de la crème in design, quality and innovation and they've been raising the bar in the spa industry for more than 30 years," said Lisa Schiavello, executive creative director at Red Door Interactive. "Red Door is positioned perfectly to build on Caldera Spas' success and help them achieve significant results through digital marketing strategies that align with their business goals. Our team of experts complements theirs in core values, strategic development and company culture."

Red Door is developing initiatives to generate quality leads for Caldera Spas' national network of independent retailers. The goal is to build brand awareness and engagement through meaningful content, resulting in conversions.

"Red Door has solid, proven online experience and they can help us achieve our digital marketing goals," said Mike Dunn, executive VP at Watkins Manufacturing Corporation, which owns Caldera Spas. "We have the utmost trust in them and their abilities to help manage our digital marketing efforts and participate in strategic discussions pertaining to the direction of Caldera Spas and our online initiatives. We were especially inspired by the nature of their people and culture, which matched so well with our DNA. We're very excited about this new relationship."