Sattler AG unveils new Outdura logo

Casual Living Staff -- Casual Living, 11/7/2012 1:16:03 PM

GRAZ, Austria -- On the heels of announcing the restructuring of its two U.S.-based subsidiaries, Sattler North America Corp and Outdura Corp, into Sattler Corp, global performance fabric manufacturer Sattler AG will formally unveil a new logo for the Outdura brand.

In line with the company's vision to further grow the brand, the Outdura logo has been refined and updated to reflect a modernized version of the previous logo, according to a company release.

"We value and appreciate the virtues the Outdura logo represents - durability, longevity and high quality - and wanted to sustain them," said Manfred Heissenberger, executive director and CEO of Sattler Corp. "We kept the sun as a well-established key element but gave it a light, abstract twist and combined it with a simple yet elegant font in different shades of silver and grey. The yellow/orange implies future and progress whereas the metallic spectrum represents aluminum and chrome which is commonly used in outdoor furniture and marine fabric applications."

The new Outdura logo also corresponds with the Sattler AG branding and other trademarks under the family brand and was designed by the Sattler marketing group.

"Outdura is an essential part of our company and it was important for us to visualize this," Heissenberger said. "A consistent brand image and appearance is not only crucial for the strength of the company itself, but reflects back to every single member of it."

The new logo will make its first public appearance at the IFAI Expo in Boston (Booth 846 and 747) this week and will be gradually implemented in all advertising and communication efforts thereafter.