Magnet Works launches new Studio M division

Casual Living Staff -- Casual Living, 11/16/2012 9:29:17 AM

ST. LOUIS -- Indoor/outdoor home accessories provider Magnet Works announced it will launch a new division called Studio M at the gift and home markets in Dallas and Atlanta this winter.

Studio M will debut with four diverse, artist-driven collections of home and garden products designed with artwork from four different artists -- licensing veterans Susan Winget and Jennifer Brinley, along with two artists new to licensing, Stephanie Burgess and Genevieve Gail.

Curt Todd, CEO of Magnet Works, described the launch of Studio M as a historic development for the company.

"Since the beginning, our passion has been to share great art with our community, to inspire and nurture that creative spirit that's in all of us," Todd said. "With Studio M, we hope to do that in a way that has never been done before."

"From calm and tranquil to bold and spirited, each of the new collections in Studio M tells a unique story, straight from the heart of the artist," said Anne Brown, director of product development. "The vision of each artist and the stories behind their beautiful art guided every choice we made in the development process -- from which product categories to include, to the selection of materials and finishes we used. I can't wait to share Studio M with everyone and see the market's reaction."

Magnet Works will debut Studio M at the markets in January, but retailers can sign up for previews and updates at magnetworks.com/studio-m.