High Point Market's new logo features Twitter hashtag

Casual Living Staff -- Casual Living, 12/4/2012 9:33:09 AM

HIGH POINT, N.C. -- The High Point Market has a new logo, one that incorporates the event's Twitter hashtag, #hpmkt.

"The market's brand is a solid one, but the former logo didn't accurately reflect the brand," said Tom Conley, president and CEO of the High Point Market Authority. "This new logo showcases something unique, modern, strong and ahead-of-the curve. Those are words that accurately describe the High Point Market as well."

The logo debuted on the HPMA's website and will be used in all its marketing.

"The market's hashtag #hpmkt was already being used on social media as a replacement for the full High Point Market name," said Cheminne Taylor-Smith, the HPMA's VP of marketing. "That gives the HPMkt acronym in the market's new logo an immediate recognition factor. And as the logo is used online, it will help increase the SEO for the High Point Market and its website."