Jamie Sorcher joins Casual Living as senior editor

Casual Living Staff -- Casual Living, 1/2/2013 10:27:40 AM

Jamie SorcherGREENSBORO, N.C. - Casual Living is pleased to announce that Jamie Sorcher has joined the staff as senior editor, effective immediately. She reports directly to Editor-in-Chief Cinde Ingram.

Sorcher, an experienced multimedia reporter with a diverse background in print, online and broadcast, appears regularly on television as a lifestyle and technology expert. In broadcast, Sorcher earned recognition as a go-to techie during more than 1,000 TV and radio interviews. She has appeared on varied news programs and networks including WABC-TV, Ahead of the Curve on ABC News, The Early Show on CBS, NBC Nightly News, Good Day New York on Fox, Fox News and Radio Disney.

She has also contributed to a wide variety of publications and websites, and served as a spokesperson for companies such as Skype and, most recently, as the Resident Lifestyle Expert for Pride Family Brands.

Sorcher has also been a frequent contributor to Casual Living as well as to ShopSmart, a sister publication of Consumer Reports, and to Walmart's custom magazine, All You. Prior, she was a senior editor at Hachette Filipacchi Media, writing and creating content for Premiere, Home, Ty Pennington at Home and Sound & Vision. Sorcher has also written for amNewYork, Robb Report, Consumers Digest, Maxim, Unlimited, Cafemom.com, The Huffington Post, Etown.com and ElleGirl.com.

A graduate of Lehigh University with a Bachelor of Arts in journalism, Sorcher has studied at the London School of Economics and the American Academy of Dramatic Arts.

Sorcher's responsibilities at Casual Living will include writing and creating original content specific to the Casual Living readership including barbecue and grill coverage.
She will also serve as the new products editor, coordinating product features and style/trend reports.

Additionally, Sorcher will also work on special events, including organizing content and recruiting speakers for the annual Casual Living conference.

She will also expand the magazine's online videos to feature news updates and manufacturer showroom tours. Sorcher will also work with Assistant Editor Alexa Boschini to spearhead social media outreach including Casual Living's presence on Facebook, Twitter, Pinterest, and other sites.

"I have enjoyed working with Casual Living over the last few years as a contributor and I am excited to join the staff in this new role," Sorcher said. "I covered the casual outdoor industry many years ago and have worked with many of those on the Casual Living team since my earliest days as a journalist so this is somewhat of a return home. Above all, I am looking forward to covering such a vibrant industry."

"We are excited to have Jamie join the Casual Living team," Publisher Norman Hamilton said. "Having worked with Jamie in the past, I know she can be counted on to provide the best coverage in the areas that she will be responsible for. Her experience with multimedia, broadcast and social media will help Casual Living maintain its position as a voice of the leisure marketplace. Please reach out to Jamie and welcome her so she can meet some of the wonderful people involved in this exciting world of outdoor living."

Sorcher can be reached at 908-415-9471 or at jsorcher@casualliving.com.