Pride Family Brands relocates to new Merchandise Mart showroom

Casual Living Staff -- Casual Living, 2/13/2013 9:37:00 AM

FT. LAUDERDALE, Fla. - Award-winning luxury outdoor furnishings manufacturer Pride Family Brands announced the recent completion of its relocation to the 15th floor of Chicago's Merchandise Mart. The move was precipitated by the mart's reconfiguration of the casual furnishings floors in an effort to better accommodate outdoor furnishings buyers.

Previously located on the 17th floor, Pride Family Brands' new showroom, located in #1576, encompasses more than 11,000 square feet of show space for the company's luxury cast aluminum furnishings and accessories.

"Pride Family Brands is happy to have the relocation project completed and to be in our new home on the 15th floor," said Steve Lowsky, president, Pride Family Brands. "A project like this gives us renewed respect for the merchandising efforts and challenges that our retail partners undertake on a continual basis."

"As our showroom is merchandised and rolled out for a total of only two weeks each year, we fully recognize what our retail partners go through to have showrooms that they manage 24/7/365," Lowsky added. "With this move, we also gained insight into the ‘retail is detail' thinking and how our retailers deserve a lot of credit for maintaining showrooms of the level they do. Their efforts to continuously present the luxury outdoor living story that benefits all is appreciated."

Pride Family Brands' permanent showroom within the Chicago Merchandise Mart is open to outdoor furnishings retailers during the industry's Preview Market that will take place July 16-18 and during the International Casual Furniture and Accessories Market, Sept. 17-20. The showroom is also open by appointment to designers throughout the year.