Lowe's names new senior VP for multichannel

Casual Living Staff -- Casual Living, 2/28/2013 11:52:22 AM

MOORESVILLE, N.C. - Lowe's has hired Lara Lee as senior VP, customer experience design, to work on integrated, multi-channel strategies.

"Customer needs and trends are constantly changing. In this new role, Lara will not only design experiences that support customers across every stage of the home improvement journey, but will also ensure that our employees' abilities to deliver excellent experiences are evolving and improving to meet those ever-changing customer needs," said Bob Gfeller, customer experience design executive, to whom she reports.

Named a "Master of Innovation" by BusinessWeek in 2006, Lee was most recently chief innovation and operating officer at global design and innovation firm Continuum. Previously, she was principal and member of the executive committee at Jump Associates, consulting with clients such as GE and FedEx to identify growth opportunities and new businesses. She also spent 15 years at Harley-Davidson, building the international business, launching new ventures and running a division that designed and monetized customer experiences.