TUUCI website wins professional advertising award

Casual Living Staff -- Casual Living, 3/6/2013 10:28:04 AM

TUUCI's newly-redesigned website recently won a gold ADDY Award in the Internet category.MIAMI - The recently redesigned website for shade products manufacturer TUUCI is receiving accolades from its customers and the advertising profession alike, garnering a gold ADDY Award in a competition in Charlotte, N.C.

Integrating photography, action videos and detailed technical product specs, TUUCI has created "an Internet destination that conveys the company's passion for an active lifestyle on and near the water made even better with shade structures that are as beautiful as they are durable and easy to use," according to a press release.

"One of the many things that makes TUUCI different is our connection with the ocean and an active life full of excitement on the water," said Dougan Clarke, TUUCI founder and CEO. "We wanted our website visitors to share in our marine-inspired culture through content that offers a look behind the scenes at what makes TUUCI tick."

The new website was a collaboration between Charlotte, N.C., marketing communications firm Wray Ward and the TUUCI team led by Clarke, which provided the overall vision, photography and graphic design. Wray Ward recently entered the site in the Charlotte ADDY Awards competition, garnering a gold award in the Internet category among hundreds of entries from Charlotte's regional advertising community.

Visitors to the new TUUCI website are treated to a library of videos that encompass the "TUUCI Journey," ranging from participation in international trade shows and product development to water sports at the HIHO competition in the Bahamas and behind-the-scenes photo shoots. TUUCI products are illustrated throughout with photography that ranges from venues at international resorts to technical details on the full range of TUUCI products.