Couristan offers outdoor living merchandising display promotion

Casual Living Staff -- Casual Living, 3/11/2013 12:42:51 PM

Couristan's "Without Walls" Display UnitFORT LEE, N.J. - Area rugs, residential broadloom and custom contract carpeting manufacturer Couristan, Inc., is offering its annual promotion on the Outdoor Living Merchandising Box and "Without Walls" Display Unit.

From March 19-June 28, authorized Couristan dealers can qualify for discounted rates on bundled orders of Couristan's most popular outdoor area rug collections. Couristan will once again be offering the "Without Walls" Display Unit free of charge with a minimum purchase, which includes the new Fresco, Berkshire and Grand Cayman Collections, as well as more than 150 other SKUs to choose from.

With eleven dynamic outdoor/indoor collections that blend fashion with function, Couristan offers a diverse and expansive assortment of all-weather performance area rugs. Giving retailers an exclusive opportunity to place bulk orders at discounted prices as well as offering attractive sale pricing on unique outdoor/indoor merchandising solutions, Couristan's annual Outdoor Living Promotion has proven to be a valuable and profitable part of the business, according to a press release.

"As a leader in the outdoor living category, we have yet again expanded our product line, adding more area rugs for the spring market," said Larry Mahurter, Couristan's vice president of marketing/advertising. "We feel both the Merchandising Box and ‘Without Walls' Display Unit maximizes our brand recognition and sales potential at the retail level in this key category of the floor covering industry."

Acting as a silent salesperson, the Outdoor Living Merchandising Display Box gives dealers a ready-made option that markets Couristan's outdoor/indoor designs in one compact unit. Requiring minimal showroom real estate, dealers can fill the display unit with any combination of sizes, shapes and patterns, creating an efficient way to maximize floor space. Dealers have the unique opportunity to customize their product assortment and test the salability of several different styles.

The Outdoor Living Merchandising Display Box also serves as an educational tool. Graphics prominently labeled on three sides of the box feature a collage of lifestyle shots that depict these performance rugs in various outdoor environments. The four-color image also includes key-selling features, construction details and product benefits.