Woodard acquires Whitecraft
Expands product offerings
Casual Living Staff -- Casual Living, 3/28/2013 2:42:03 PM
COPPELL, Texas - Woodard, a wholly owned subsidiary of Craftmade International, Inc., announced its acquisition of substantially all of the assets of Whitecraft, Inc.
Whitecraft has been manufacturing woven outdoor furniture for almost 100 years, providing high quality
and innovative wicker and casual furniture for residences, contractors and government installations.
Whitecraft's popular product lines include hand-woven outdoor aluminum furniture.
Woodard is excited to add Whitecraft's woven furniture to its existing outdoor furniture collections made from iron and cast aluminum.
"The addition of the Whitecraft brand to Woodard's 145 year history of manufacturing high quality, handcrafted outdoor furniture creates significant opportunities for our customers," said Matt Weiss, Woodard's senior vice president. "We look forward to growing the Woodard reputation as we expand our
product offerings and customer base through the acquisition of this name brand manufacturer and
Bill Herren, Whitecraft director of sales and marketing, said the company is pleased with the acquisition by Woodard. "We are very excited that our tradition of manufacturing quality furniture for so many years will now be able to be marketed in a much larger arena," he said. "We look forward to a very smooth transition so as not to interrupt business for our loyal customers."
Founded in 1985, Craftmade International designs, manufactures, distributes and markets of a broad range of home décor products, including proprietary ceiling fans, lighting products and outdoor furniture. The company distributes its premium products through a network of independent showrooms and mass retail customers through its headquarters and distribution facility in Coppell, Texas and manufacturing plant in Owosso, Mich.
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