Tropitone unveils Tropitone Valora brand
Casual Living Staff -- Casual Living, 7/17/2013 10:45:01 AM
IRVINE, Calif. - Tropitone Furniture Company opened the Casual Preview Show at the Chicago Merchandise Mart by announcing the introduction of the new Tropitone Valora brand and products. The new brand includes six new seating groups and seven new table groups.
"Since our beginning in 1954, the core Tropitone brand has been synonymous with total performance," said Tanya Stevens, VP of marketing and service operations. "Last year we introduced the new Tropitone Moda brand into the high style market space to complement the core Tropitone brand's total performance market position. Tropitone Moda is the urbane and elegant companion to the Tropitone brand's fun-loving and approachable personality.
"This year we are introducing the Tropitone Valora brand into the utility market space to complement (the) total performance market position of the core Tropitone brand. Tropitone Valora provides attractive products for those commercial and residential outdoor spaces with a tight budget. The products in the portfolio were specifically designed and built to meet basic utility requirements with appealing style."
The 23 new seating models and 25 new table models were designed to utilize a variety of materials to create an attractive appearance yet fit into tight budgets. "We wanted to use a variety of attractive materials to cover a wide range of outdoor spaces," said Peter Homestead, VP of design. "The products are beautifully styled. However, all the designs were in consideration of basic utility and budget constraints."
The six seating groups include four powder coated and two woven material covered aluminum frames. The powder coated aluminum frames are available in four universal colors - black, brown, white and silver. The two woven material covered frames continue the universal color approach by offering one black, two brown and one white weave colors.
The universal frame colors can be enhanced with a selection of coordinating colors and textures. Two of the powder coated aluminum frame groups can be ordered with coordinating powder coated arm finishes. One group can also be ordered with Dark Gray or Brown Teak Faux Wood arms. Another group includes Faux Wood slat backs, slat seats and arms in either Dark Gray or Brown Teak. Sling seating models are available in 14 Serge Ferrari Batyline fabrics. Seat pads are available in 15 Sunbrella fabrics.
All seven powder coated aluminum table groups are available in the same four universal colors - black, brown, white and silver - to coordinate with the seating groups. One table group includes Faux Wood slat tops in either Dark Gray or Brown Teak.
"The addition of the Tropitone Valora brand further expands our coverage of spaces for both commercial and residential market segments," said John Mattson, VP of sales and business development. "The Tropitone Moda brand covers exceptional spaces where high style is an imperative. The Tropitone Valora brand covers spaces with tight budgets where basic utility is a necessity. And our core Tropitone brand covers the broad range of spaces where total performance is essential."
We would love your feedback!
- Sep 9, 2013
Most Recent Resources
- Getting the most out of offline leads
- Free Shipping and the Importance of Onsite Promotion
- Should Branded Manufacturers Participate in Flash Sales?
- Rugs 101 - Special Edition
- How Big Is Your Label
- Choosing a Web Site Developer
- Convergence: Tie Your Online & Offline Experience...
- Social Networks to Social Shopping
- Why Brands and Their Retailers are Facebook’s Biggest...
- Web Based Intelligence Gathering
- The Future of Tablets
- Shopatron: Bicycles & eCommerce
- A Guide to Holiday eCommerce Success
- Mattress Buying 101 - Connecting with Consumers
- Designing Your Brand’s Website for eCommerce
- Global Sourcing in 2010: Doing More With Less
- Comparing Four Options for Turning Web Site Traffic into...
- Are You Prepared for the 2009 Holiday Season? A Branded...
- Design, Develop, Deliver: The Three D's to Digitally...