Homecrest offers innovative consumer marketing efforts

Staff -- Casual Living, 3/1/2005

Homecrest Industries started the nationwide rollout of its consumer marketing initiatives for the 2005 season. Designed to build awareness and increase consumer demand for retail partners, initiatives include the Homecrest Index, cooperative advertising, direct mail, in-store merchandising tools and an extended consumer service program called Concierge.

Appearing in more than 700 retail accounts, the Homecrest Index offers consumers an easy and quick solution to selecting custom frame finishes and fabrics for Homecrest furniture.

"Homecrest has developed the best tools in the industry, and I love the focus on the consumer," said Marvin Burstein of Seasonal Concepts, based in Minneapolis.

Homecrest collections are presented through a portable tabletop system and a three-ring binder, accompanied by 10 frame finishes and coordinating fabric swatches. The Homecrest program differentiates itself by its quality mix of in-store merchandising, direct mail and advertising support.

Retailer Kitchen & Patio, Calgary, Alberta, Canada, prominently displays an enlarged Homecrest brand banner to convey the outdoor living experience.