Summit helps retailers improve service to growing Latino population

The second annual Hispanic Retail 360 Summit will be held in August in Chicago

-- Casual Living, 3/16/2006 8:17:00 AM

Featuring workshops and roundtable sessions to foster knowledge-sharing among attendees, an emphasis on best practices and concurrent sessions that allow attendees to pick and choose the topics that are most important to them, the second annual Hispanic Retail 360 Summit promises to be the premier educational event for retailers looking to maximize their business with the growing Latino consumer market in the United States. Scheduled for Aug. 2-4 in Chicago, the 2006 Hispanic Retail 360 Summit is produced by the Retail Group of VNU Business Media, parent of DDI. It will be held at the Chicago Sheraton & Towers.

This year's featured speakers include:
--Valeria Piaggio, senior director, consumer strategist, Latino, iconoculture, who will provide best case examples of bilingual signage and displays, authenticity in merchandising, effective pricing strategies and how to connect with the hearts and minds of Latino shoppers.
--Terry Soto, president, About Marketing Solutions, who will review the internal operations behind a successful Hispanic program, including supply chain and technology needs, analyzed with real case studies from both grocery and non-grocery retailers.
--Phil Lempert, The Supermarket Guru, who will conduct a live on-site focus group of Latino shoppers from different backgrounds and acculturation levels.

For more information, please visit www.hispanicretail360.com.