Kmart expands Jaclyn Smith's Home Collection to include Lawn and Garden
Designs make creating the perfect patio space effortless, even on a budget
-- Casual Living, 3/16/2009 9:30:00 AM
Kmart announced the expansion of its Jaclyn Smith Home Collection -- just in time to shake off the winter blues.A reflection of the continued popularity of Jaclyn Smith's signature designs, the expanded line will include patio furniture, tabletop and decor. Soft home collections will get an updated look with fresh florals and elegant patterns, all featured in two affordable design sensibilities within the Today and Traditions collections.
"In developing the expanded Jaclyn Smith line, it was important to me that customers be empowered to create an entire living space from my home collection -- whether it be a dining area, a bedroom and adjoining bath or a beautiful outdoor getaway," the actress, model and designer said. "I like to think we've expanded our collection to help customers put it all together as if they had a personal interior designer -- all within a budget that works."
For the past 20 years, Jaclyn Smith and Kmart have teamed up to create apparel and other home collections that are both budget-friendly and style savvy. Now, with Jaclyn Smith's affordable designs for the lawn and garden, Kmart shoppers can create a contemporary patio space that ties into their entire home.
"Jaclyn Smith's appeal has only increased over time and her collections have never been more relevant," said Doug Wurl, VP/GMM of Home Fashions at Sears Holdings. "When Jaclyn Smith introduced a cashmere sweater for less than $30 during the holiday season, it became the number one seller of all products offered online. That was a strong signal to us that customers will continue to respond positively to exceptional products if they are priced right. Adding layaway to the mix only strengthens our ability to help customers during a challenged economy."
Ever mindful of value, Jaclyn Smith's lawn and garden line ranges from patio umbrellas to complete patio sets and everything from decor to bedding for interior home decorating. Additionally, customers can use the Kmart layaway plan to purchase the larger ticket items on an installment basis, pay incrementally and pick up their patio furniture just in time for warmer temperatures.
The Jaclyn Smith Home Collection was introduced in August 2008 and included bedding and bath. The introduction coincided with the expansion of Jaclyn Smith's fashions in apparel to include jewelry, footwear and handbags. For more information, visit Kmart.com.
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