Home Comfort reports a sharp increase in alternate markets outside of traditional gift stores as a direct result of increasing categories, as well as the introduction of the merchandiser on wheels.
“We have started thinking out of the box with reference to where the Jellybean rug can find placement,” said Rusty Boone, executive vice president of sales and marketing for Home Comfort. “Once we had our displayer in place, we found having specific categories that appealed to different types of retailers, we have been able to expand into non-traditional gift retailers.”
Home Comfort has expanded its garden themes, which are great for nurseries; animal themes, great for pet shops; and fruit and Vegetable themes, which pair up with grocery and hardware stores that have small home decor departments.
“In today’s economy, we are working very hard to uncover new customers for our products and it seems to be working,” Boone said. “Our silent salesman, the wood displayer on wheels, takes up little floor space and does the work for the retailer. They benefit from the impulse purchaser who just has to have that cute Jellybean design.”
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