Casual Living Mobile
Log In  |  Register          Free Newsletter Subscription
Zibb
Subscribe to Casual Living

Boost sales via marketing techniques using 21st century technology

There is a quick way to boost your sales, but you must start now.

By Brad Lloyd -- Casual Living, 11/1/2009

Brad Lloyd
There is a quick way to boost your sales, but you must start now.

Learn how to grow your business quicker than you ever thought possible. Discover these proven secrets now.

Create more market penetration quickly and easily with these amazing, revolutionary 21st century marketing techniques.

Are you doing the same things and expecting different results? Confused? Worried about the future or just plain mad? Maybe you feel like barfing when you hear about the pitiful economy. Are you hearing the overhead when you're looking at an empty store?

Here are some new realities you may face:

  • What used to work, Yellow Pages, etc. doesn't work anymore.
  • Retail furniture stores are being hit hard by the current recession. Sales are off by 40–70%.
  • You're confused about how to use the Internet. Your Web site was expensive, but isn't increasing your business. How can you find out how to make this work when you can't afford to make a mistake?
  • You're confused about technology. What is Twitter anyway? Social Networks?
  • How do you choose where to even start?
  • You're spending money on marketing, but nothing is measurable. You don't really know what's working and what isn't.

I have good news for you. There's hope!

We may have 10% unemployment, but we do still have 90% who are employed.

Last month, there were more than 120 million furniture-related searches on Google. Somebody's in the market for furniture. And, some of them are buying furniture.

It's complex, but we will guide you in the right direction. This three-part series of articles will help, and we'll keep providing information via RetailRescueProject.com.

Many of your competitors are confused about how to find the right customers via the Internet. You can get a head start and get ahead of them.

Five market breakthroughs

Here's some advice for getting the right customers into your stores:

  1. Capture your customers when they search online. Use affordable Internet advertising and marketing.
  2. Build a list of Search Keywords. Know your customer and what they want to buy.
  3. Have a persuasive Web site that entices the right customers to come to your store and provides their e-mail addresses.
  4. Follow-up. Build relationships with everyone who expresses interest, and have them think of you when they are ready to buy. As a special bonus, you'll get more repeat business.
  5. Measurement — Know what's working and keep making improvements.

Author Information
Brad Lloyd, owner of Brad Lloyd & Co. Ltd., has more than 20 years of experience as a retailer and sales representative for some of the top manufacturers in the casual industry. Starting with this column, he is sharing techniques he learned from months of research on marketing your business in the 21st century and how it can apply to this industry.

Talkback

We would love your feedback!

Post a comment

» VIEW ALL TALKBACK THREADS

Related Content

Related Content

 

By This Author

There are no other articles written by this author.

Reed Business Information Resource Center

Featured Company


Most Recent Resources


Sponsored Links

 
Advertisement

More Content

  • Blogs
  • Photos

Blogs

  • Marcia Blake
    Outside Views

    February 8, 2010
    ICFA Sponsors Marketing Webinar
    I am in Las Vegas this week, for the first International Casual Furnishings Association Board of Directors meeting of 2010. I am very excited to be......
    More
  • View All BlogsRSS

Photos


Sorry, no photos are active for this topic.

Advertisements




Casual Living NEWSLETTERS

Casual Living eWeekly
Furniture Today eDaily
Furniture Today eClassifieds
Bedding Today
Furniture Today Green
Home Accents Today eWeekly
Home Accents Today Product Line
Kids Today eWeekly
Gifts & Dec Direct
Gifts & Dec Product Wire
Home Textiles Today Extra
Playthings Extra

Please read our Privacy Policy
About Us   |   Advertising Info   |   Site Map   |   Contact Us   |   Industry Links   |   FREE Subscription   |   RSS   |   Editorial Calendar
© 2010 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy
Please visit these other Reed Business sites