The outdoor furniture market
By Dana French -- Casual Living, 11/1/2009
Outdoor furniture retail sales reached an estimated $2.39 billion last year, a decrease of 3.8% from 2007 sales of $2.48 billion. The entire outdoor furniture category is projected to total $2.23 billion in 2009, down another 6.6% from 2008.
For the purposes of this exclusive Universe Study, outdoor furniture includes the products of dining sets; conversation groups; other seating, such as lounge chairs, gliders and benches; other furniture, such as tables not included with dining sets, fire pits, serving carts and storage pieces; as well as all shade products. Combined, these categories account for 43% of the outdoor market, with grills comprising the balance.
The discount department store channel sold an estimated $946 million worth of outdoor furniture last year, giving the channel a 40% market share. 2008 estimated outdoor furniture sales for Bentonville, Ark.-based Wal-Mart were $600 million, while outdoor furniture sales for Minneapolis-based Target reached $172 million and, Hoffman Estates, Ill.-based Kmart sold an estimated $145 million in outdoor furniture last year.
The home improvement channel accounted for 27% of the outdoor furniture market in 2008, with retail sales of $648 million. Mooresville, N.C.-based Lowe's garnered an estimated $328 million in outdoor furniture sales last year, while Atlanta-based Home Depot was not far behind, selling an estimated $325 million.
Discounters, as a group, are projected to sell $887 million in outdoor furniture in 2009, down 6.2% from 2008 sales, while home improvement centers will sell $611 million, a decrease of 5.7% from the previous year.
The casual furniture specialty channel had outdoor furniture sales of $457 million in 2008, a 19% market share. 2009 sales through specialists are projected to reach $420 million, a decline of 8.1%.
According to specialty stores responding to Casual Living's 2008 Store Operations Survey, dining groups account for 54% of the channel's outdoor furniture sales, while deep-seating products comprise 24%, other seating is 16% and other furniture and umbrellas comprise 6% of total sales.
| 2008 estimated | 2009 projected | % change from 2008 | |
| Dining sets | $1,552 | $1,452 | -6.4% |
| Conversation groups | $370 | $348 | -5.9% |
| Other outdoor furniture | $195 | $180 | -7.7% |
| Other seating | $184 | $170 | -7.6% |
| Shade | $88 | $82 | -6.8% |
| TOTAL | $2,389 | $2,232 | -6.6% |
| All figures are based on retail sales. Figures may not add to total due to rounding. Source: Casual Living market research |
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| 2008 estimated | 2009 projected | % change from 2008 | |
| Discount department stores | $946 | $887 | -6.2% |
| Home improvement centers | $648 | $611 | -5.7% |
| Specialty stores | $457 | $420 | -8.1% |
| Warehouse membership clubs | $100 | $92 | -8.8% |
| Other | $97 | $89 | -7.8% |
| Direct-to-consumer | $77 | $78 | 1.2% |
| Department stores | $64 | $55 | -12.9% |
| TOTAL | $2,389 | $2,232 | -6.6% |
| Other includes direct-to-consumer, furniture stores, interior designers, home accent and gift stores, garden centers, feed & seed stores, hardware stores, supermarkets, drug stores and other minor outlets. All figures are based on retail sales. Figures may not add to total due to rounding. Source: Casual Living market research |
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