Other seating
By Dana French -- Casual Living, 11/1/2009
Includes lounge chairs, hammocks, benches, rockers, gliders and other chairs
$170 million — that's the 2009 projected retail sales for lounge chairs, hammocks, benches, rockers and gliders — basically, all seating products not included as a part of a dining set or conversation group.
Wal-Mart, Target and Kmart, along with other discounters such as Fred Meyer, Meijer and Big Lots, own 41% of the other seating market. And, home improvement centers comprise an estimated 27% of category sales.
Specialty stores, including casual furniture stores, pool and spa specialists and hearth and patio stores are expected to bring in $30 million in other seating sales this year, a decrease of 8.6% from 2008 channel sales of $33 million.
Motion is proving to be a growing trend for this catch-all seating category. In a 2009 industry outlook survey among casual furniture vendors, motion and action products were stated as one of the hottest and fastest-growing.
| 2008 estimated | 2009 projected | % change from 2008 | |
| Discount department stores | $74.3 | $69.0 | -7.2% |
| Home improvement centers | $48.8 | $45.4 | -6.9% |
| Specialty stores | $33.1 | $30.3 | -8.6% |
| Other | $19.3 | $17.7 | -8.5% |
| Warehouse membership clubs | $8.5 | $7.7 | -9.6% |
| TOTAL | $184.0 | $170.0 | -7.6% |
| Other includes department stores, direct-to-consumer, furniture stores, garden centers, feed & seed stores, interior designers, hardware stores, supermarkets, drug stores, home accent and gift stores and other minor outlets. All figures are based on retail sales. Figures may not add to total due to rounding. Source: Casual Living market research |
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