4 Seasons enters specialty market

Home Casual subsidiary will sell to the specialty patio furniture trade

-- Casual Living, 7/22/2008 7:45:00 AM

Home Casual will sell to the specialty patio furniture trade via its new wholly-owned subsidiary, 4 Seasons Furniture Company. The formal launch will occur in September at the Casual Furniture Market in Chicago. 

4 Seasons will focus on the high-end woven segment, leveraging Home Casual’s design team and the specialty production capabilities of its new 1-million-sq.-ft. facility in Qingdao, China.  A 50,000-sq.-ft. showroom also was recently completed to support the overall marketing effort.

“As one of the world’s largest producers of all-weather wicker furniture, Home Casual has been at the forefront of emerging fashion and trends for many years,” co-founder Don Corning said. “We are tremendously excited to bring our passion for this business to the specialty market.”
 
The new subsidiary will introduce more than a dozen new collections in Chicago. Each design will incorporate unique yarns and weaves.