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Casual Living Blogs

Waynette Goodson

Six Shows: Six Months

One thing that has made the biggest impression upon me in my six months in this business—you all work very, very hard! This furniture industry is tough, particularly traveling and working all the markets. I’m proud to say that I’... More

About This Blog

Waynette Goodson is both the editor in chief of Casual Living and its brand ambassador. Her goal is to become a thought leader in the world of outdoor furnishings and design. Thus, she focuses on sharing insightful information to help you increase your business. Waynette will keep her finger on the pulse of the industry and wrap it all up in one handy blog, casually speaking.

Bridget_Driscoll

Local Optimization: Focus SEO Efforts

In my previous blog post, I briefly talked about optimizing locally. The difference from normal page optimization isn't overtly obvious, but some key changes in the approach can help outdoor retailers focus on their targeted areas. Here's an exam... More

About This Blog

Bridget Driscoll, the News and Online Editor for Casual Living, delves into the world of Online Marketing and how it affects the outdoor furniture industry. From SEO to e-commerce sites, Bridget will share her knowledge on all things digital. 

Waynette Goodson

Forward Thinking

As we wrap up the busy market season and look ahead to the holidays and 2017, it’s nice to take a few deep breaths and be thankful for what we got—a lot! We’re in a healthy industry with a projected growth rate of 4.0% per year t... More

About This Blog

Waynette Goodson is both the editor in chief of Casual Living and its brand ambassador. Her goal is to become a thought leader in the world of outdoor furnishings and design. Thus, she focuses on sharing insightful information to help you increase your business. Waynette will keep her finger on the pulse of the industry and wrap it all up in one handy blog, casually speaking.

Ronda Whitaker

Hut, two, three ways to use tailgating and social media to boost sales

According to Webster’s Dictionary, “tailgate” is an adjective “relating to or being a picnic set up on the tailgate,” which is the board or gate at the rear of a vehicle. Well, we think tailgating is much more fun tha... More

About This Blog

Ronda Whitaker has been Casual Living's graphic designer since 2007. In her new home, she loves to cook and enjoys grandiose thoughts of gourmet entertaining in her back yard. Ronda’s backyard is a long way from being an entertainment mecca, but with this blog she's looking forward to trying new recipes while improving her novice grilling skills.
Image of Jennifer Bringle

Why m-commerce is the new e-commerce

If you think e-commerce is the next big thing, I have bad news for you: You’re already behind. The biggest new trend in retail is small, and likely in your pocket or purse—m-commerce, or shopping via mobile phone. According to a repo... More

About This Blog

Jennifer Bringle, features editor at Casual Living, is our guru of product introductions and retail and style trends. While helping Casual Living to stay tuned in to the various markets and latest retail issues, Jennifer keeps her focus on what’s new, what’s hot and what’s not.

Bruce Bjorkman

Make a Friend, Make a Sale

I learned decades ago that when it came to sales, people bought from people they liked. That’s been one of the cornerstones of my selling life ever since. And it’s the basis of what has become known as “relationship selling.&rdqu...; More

About This Blog

Bruce Bjorkman writes a monthly column for Casual Living called The Barbecue Lifestyle, a perfect outlet for his years in the grill industry. Currently Bruce is director of sales and marketing for MAK Grills, and he is always ready to tackle the next hot topic. Contact Bruce at bruce@makgrills.com.
Storis

Four Ways to Win the e-Commerce Game

Retailers know their website is the first point of engagement for prospective customers to experience their brand. And for savvy store owners, that engagement can result in a boost in sales. In fact, Business Insider estimates that “one-four... More

About This Blog

Every other month, STORIS shares insights gleaned from its 25 years focused on retail software solutions to make your business tick – for the better. STORIS is a leading provider of retail software solutions to the home furnishings industry. STORIS offers a comprehensive suite of business solutions to help retailers streamline operations, improve profitability and outperform their competition. Contact STORIS at sales@storis.com or by visiting its website at www.storis.com.