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Casual Living Blogs

Waynette Goodson

Heard at Market: Internet Frustrations

  Two retailers sound off about their web challenges. Do you agree? At Casual Market Chicago, I had the pleasure of sitting down with two retailers in the Tropitone showroom for a delicious Mexican lunch. Soon the conversation turned to t... More

About This Blog

Waynette Goodson is both the editor in chief of Casual Living and its brand ambassador. Her goal is to become a thought leader in the world of outdoor furnishings and design. Thus, she focuses on sharing insightful information to help you increase your business. Waynette will keep her finger on the pulse of the industry and wrap it all up in one handy blog, casually speaking.


Homepage How-To

In the digital world, you should never underestimate the power of your website's homepage. This is the part of your website that gets the most traffic by default, as it’s usually the first place visitors land, and outside sources are more li... More

About This Blog

Bridget Driscoll, the News and Online Editor for Casual Living, delves into the world of Online Marketing and how it affects the outdoor furniture industry. From SEO to e-commerce sites, Bridget will share her knowledge on all things digital. 

Vicky Jarrett

Remember When

My favorite moment at Casual Market Chicago came not from seeing an innovative new product or from realizing an expanded collection—or in the case of many manufacturers, more than one new collection. It came in the Anacara showroom, when Pat... More

About This Blog

Vicky Jarrett is Editorial Director of Casual Living and, along with managing our editorial team and content in Casual Living, enjoys every opportunity to explore and dig deeper into the casual category.

Ronda Whitaker

Hut, two, three ways to use tailgating and social media to boost sales

According to Webster’s Dictionary, “tailgate” is an adjective “relating to or being a picnic set up on the tailgate,” which is the board or gate at the rear of a vehicle. Well, we think tailgating is much more fun tha... More

About This Blog

Ronda Whitaker has been Casual Living's graphic designer since 2007. In her new home, she loves to cook and enjoys grandiose thoughts of gourmet entertaining in her back yard. Ronda’s backyard is a long way from being an entertainment mecca, but with this blog she's looking forward to trying new recipes while improving her novice grilling skills.
Image of Jennifer Bringle

Why I Bought Furniture Online

I have a confession to make: I’m a big online shopper. Don’t get me wrong, I’m also a pretty big brick-and-mortar shopper, too. (Actually, I’m a big shopper in general - I may have a bit of a problem!) But it’s hard ... More

About This Blog

Jennifer Bringle, features editor at Casual Living, is our guru of product introductions and retail and style trends. While helping Casual Living to stay tuned in to the various markets and latest retail issues, Jennifer keeps her focus on what’s new, what’s hot and what’s not.

Bruce Bjorkman

Selling the Sizzle

I am an unabashed cigar smoker. I get great enjoyment sitting out on my covered patio, firing up my pellet grill and a great cigar at the same time—it’s a relaxing way to enjoy a perfect day in Oregon. Every spring, I purchase around ... More

About This Blog

Bruce Bjorkman writes a monthly column for Casual Living called The Barbecue Lifestyle, a perfect outlet for his years in the grill industry. Currently Bruce is director of sales and marketing for MAK Grills, and he is always ready to tackle the next hot topic. Contact Bruce at

Dispelling Technology Myths

Many retailers know technology can help their businesses prosper, yet tech myths continue to hold them back. These misunderstandings can relate to many types of technology, from retail software to an e-commerce website. Retailers who empower them... More

About This Blog

Every other month, STORIS shares insights gleaned from its 25 years focused on retail software solutions to make your business tick – for the better. STORIS is a leading provider of retail software solutions to the home furnishings industry. STORIS offers a comprehensive suite of business solutions to help retailers streamline operations, improve profitability and outperform their competition. Contact STORIS at or by visiting its website at