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Casual Living Blogs

Waynette Goodson

How Bad Stats Can Mean Good Business

I'm the type of gal that when life gives me lemons, I don't just make lemonade; I put it in a fancy glass with an umbrella. Then I go outside on my patio to enjoy it in my chaise longue – such is the Casual Living lifestyle. Turns out I'm... More

About This Blog

Waynette Goodson is both the editor in chief of Casual Living and its brand ambassador. Her goal is to become a thought leader in the world of outdoor furnishings and design. Thus, she focuses on sharing insightful information to help you increase your business. Waynette will keep her finger on the pulse of the industry and wrap it all up in one handy blog, casually speaking.


4 Crucial Practices for E-commerce Sites

Being the member of the Casual Living team that probably spends the most time on websites, I have started to notice some trends among retailers that have e-commerce sites. With how prevalent technology and web-driven sales are becoming, there are ... More

About This Blog

Bridget Driscoll, the News and Online Editor for Casual Living, delves into the world of communication and language and how it affects the outdoor furniture industry. From sales to customer relationships, Bridget will explore the nuances of words and their impact.

Vicky Jarrett

A state of anticipation

Does anyone besides me remember Carly Simon's song made famous by the Heinz ketchup commercials in the late 1970s? The words of "Anticipation" have been running through my mind frequently this month as I look toward the events and projects coming ... More

About This Blog

Vicky Jarrett is Editorial Director of Casual Living and, along with managing our editorial team and content in Casual Living, enjoys every opportunity to explore and dig deeper into the casual category.

Ronda Whitaker

3 Steps to a Pizza-tasting Event on the 4th

Grilling hot dogs and hamburgers is as American as apple pie – and it’s easy. So buyers sometimes need nudging to try something different on their grills. Retailers who plan special on-site events to offer up know-how and advice can in... More

About This Blog

Ronda Whitaker has been Casual Living's graphic designer since 2007. In her new home, she loves to cook and enjoys grandiose thoughts of gourmet entertaining in her back yard. Ronda’s backyard is a long way from being an entertainment mecca, but with this blog she's looking forward to trying new recipes while improving her novice grilling skills.
Image of Jennifer Bringle

How Building Community Can Build Business

Last week, I got the chance to visit Grill-Billies, a barbecue retailer located in Raleigh, N.C. As I sat on the deck of the store chatting with owner Joe Pino, I couldn’t help but notice a common theme in our conversation—building co... More

About This Blog

Jennifer Bringle, features editor at Casual Living, is our guru of product introductions and retail and style trends. While helping Casual Living to stay tuned in to the various markets and latest retail issues, Jennifer keeps her focus on what’s new, what’s hot and what’s not.

Bruce Bjorkman

Ole Ben Was Right!

There's an eight-and-a-half by 11-inch piece of paper that's taped to the wall behind my computer monitor. Every time I look up, I see it. The paper has 15 words that state, "The bitterness of poor quality remains long after the sweetness of ... More

About This Blog

Bruce Bjorkman writes a monthly column for Casual Living called The Barbecue Lifestyle, a perfect outlet for his years in the grill industry. Currently Bruce is director of sales and marketing for MAK Grills, and he is always ready to tackle the next hot topic. Contact Bruce at

5 ways to manage inventory

Maintaining control over your inventory impacts critical aspects of your business from profit margins to customer satisfaction. In a competitive retail environment, inventory management can make or break a business. There are many advanced invent... More

About This Blog

Every other month, STORIS shares insights gleaned from its 25 years focused on retail software solutions to make your business tick – for the better. STORIS is a leading provider of retail software solutions to the home furnishings industry. STORIS offers a comprehensive suite of business solutions to help retailers streamline operations, improve profitability and outperform their competition. Contact STORIS at or by visiting its website at