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Casual Living Blogs

Waynette Goodson

How Bad Stats Can Mean Good Business

I'm the type of gal that when life gives me lemons, I don't just make lemonade; I put it in a fancy glass with an umbrella. Then I go outside on my patio to enjoy it in my chaise longue – such is the Casual Living lifestyle. Turns out I'm... More

About This Blog

Waynette Goodson is both the editor in chief of Casual Living and its brand ambassador. Her goal is to become a thought leader in the world of outdoor furnishings and design. Thus, she focuses on sharing insightful information to help you increase your business. Waynette will keep her finger on the pulse of the industry and wrap it all up in one handy blog, casually speaking.


Online Marketing: 5 SEO Tips for Outdoor Furniture Retailers

As I mentioned in a previous blog post, there is a lot that goes into SEO practices. This is especially true for outdoor furniture retailers. The outdoor furnishings category is blooming- so it is twice as hard to convince a consumer to come to yo... More

About This Blog

Bridget Driscoll, the News and Online Editor for Casual Living, delves into the world of communication and language and how it affects the outdoor furniture industry. From sales to customer relationships, Bridget will explore the nuances of words and their impact.

Vicky Jarrett

The Great Pillow Chase

As a Shelby, N.C., girl who came up on Red Bridges barbecue, I’m proud that my debut as the new Casual Living editor is this Made in America issue. I drive a Ford Fusion, I listen to Willie Nelson, and I’m about as American as it gets.... More

About This Blog

Vicky Jarrett is Editorial Director of Casual Living and, along with managing our editorial team and content in Casual Living, enjoys every opportunity to explore and dig deeper into the casual category.

Ronda Whitaker

10 Cool Summer Add-ons

It is sweltering hot this summer, especially here in the South. As I write it is 98 degrees outside with a heat index of 104. But Southern gals do not sweat in the sultry, summer heat. We glisten--even when we grill during the dog days of summer. ... More

About This Blog

Ronda Whitaker has been Casual Living's graphic designer since 2007. In her new home, she loves to cook and enjoys grandiose thoughts of gourmet entertaining in her back yard. Ronda’s backyard is a long way from being an entertainment mecca, but with this blog she's looking forward to trying new recipes while improving her novice grilling skills.
Image of Jennifer Bringle

Why Retail Training Matters

In my reporting for our upcoming profiles of this year's Apollo Award nominees (check it out in our upcoming September issue), I noticed an interesting trend among the honorees I interviewed. Now, remember, these are retailers who are being recog... More

About This Blog

Jennifer Bringle, features editor at Casual Living, is our guru of product introductions and retail and style trends. While helping Casual Living to stay tuned in to the various markets and latest retail issues, Jennifer keeps her focus on what’s new, what’s hot and what’s not.

Bruce Bjorkman

Are You Your Own Worst Enemy?

It’s hard to deny a sizzling hot burger fresh off the grill. And sometimes, the made-to-order variety at restaurants is nearly just as good. Take one of my former favorite burger spots: The patties are perfectly cooked and accessorized with ... More

About This Blog

Bruce Bjorkman writes a monthly column for Casual Living called The Barbecue Lifestyle, a perfect outlet for his years in the grill industry. Currently Bruce is director of sales and marketing for MAK Grills, and he is always ready to tackle the next hot topic. Contact Bruce at

Better Back-up

While the technology that runs your business is important, you might be surprised to know it’s only half the consideration when choosing a software provider. Businesses often overlook the services that go along with the software. As part of... More

About This Blog

Every other month, STORIS shares insights gleaned from its 25 years focused on retail software solutions to make your business tick – for the better. STORIS is a leading provider of retail software solutions to the home furnishings industry. STORIS offers a comprehensive suite of business solutions to help retailers streamline operations, improve profitability and outperform their competition. Contact STORIS at or by visiting its website at