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Inside Out

Vicky Jarrett

Vicky Jarrett is Editorial Director of Casual Living and, along with managing our editorial team and content in Casual Living, enjoys every opportunity to explore and dig deeper into the casual category.

  • Colorful remarks

    Anytime I get a chance to talk with designers – be they fabric designers, furniture designers, interior designers or landscape designers – I can’t help but try to draw out where they find their inspiration. Perhaps I want to dig into that idea simply because it’s a question with such a nebulous answer, for design ideas, they will tell you, come from anywhere and everywhere. So, at the recent Showtime event, one of my favorite questions to ask fabric folks was along those same lines: Where do color ideas come from? True to past experience, the answers indicated inspiration can ... Read More
  • Cross Over

    At virtually every trade event, someone usually makes comment to me on the crossover of styles from indoor to outdoor home furnishings and vice versa. So I found it interesting to note the parallels between trends designers are telling us to watch for both interior and exterior rooms, trends the experts promise are continuing full strength into 2016. Whether indoors or out, consumers are looking for ways to incorporate nature into their home furnishings. At the fall High Point Market, designer Nancy Fire said that consumers want to be “one with nature,” using botanicals, organic materials and a mix of ... Read More
  • Wish List

    At this time of the year, I am ever so grateful for the invention of wish lists. Each member of my family started keeping an electronic one of these going a couple years ago, and it has made gift buying so much easier ever since, especially for those hard-to-shop-for people. You know who you are. Once upon a time, these gift lists were the purview of department stores and specialty boutiques for bridal registries. In fact, Marshall Field introduced the first bridal registry in 1924, a good 70 years or so before Target introduced the first electronic version at dedicated ... Read More
  • Back to the Future

    Remember that great movie franchise with Michael J. Fox and Christopher Lloyd? Believe it or not, Back to the Future II – the one that transported Marty McFly and company forward to 2015 and back again – came out in theaters in 1989 (more than 25 years ago), and turned moviegoers’ attention from the past to a year that once seemed forever away and is now nearly complete. Movie makers can take our imaginations in myriad directions when they bounce us back into the past or thrust us far into the future. Of course, only time can tell if any of what ... Read More
  • Slice of the Pie

    Pie is uppermost on my mind at the moment, even as I make the shift from Thanksgiving celebrations to work-a-day routine where the pie in question is the world of outdoor home furnishings. Just like serving up Mom’s pumpkin pie, everyone wants a piece of the casual industry pie – the bigger the better. Casual Living’s most recent Universe Study highlights several distribution channels tucking in for their fair share, from the direct-to-consumer contingent at one end to the home improvement centers at the other. Staying one step ahead of the direct-to-consumer group are full-line furniture stores, which will ... Read More
  • Just press “1”

    We’ve all had to do it. You call a business office and get a recording with the instructions to listen carefully, for the options have changed. Then it’s “1” for this and “2” for that; press * here and # there. Before you wonder what kind of rant you’re about to get into here, let me just say that I recognize the valuable time saver a phone tree can be both for the business receiving the calls and for the person making one. What could be more efficient than listening to a couple options, pressing a number and being ... Read More
  • Our slice of the pie

    The October High Point event comes on the heels of two of the casual industry’s biggest trade shows – the July ICFA Preview Show and Casual Market Chicago in September – and with the recent push the Las Vegas Market has made into the casual arena, one could argue that casual retailers have had a chance now at three back-to-back markets before they even think about High Point. If you were to tally the numbers from these four events, they are impressive. With more than 2,450 exhibitors and 12 million square feet of show space (which includes all of High ... Read More
  • Hot off the press

    Being of the editorial persuasion, it always gladdens my heart when we get the advance copies of each month’s issue and I get to see the final result of weeks of labor and months of planning. As much as I like using the computer and Internet, there is nothing better than holding an ink-and-paper rendition of our features and departments. So yesterday, when the November issue appeared, I was quick to thumb through its pages, looking at it with fresh eyes and trying to see it as you will when you pick it up from your desk. I hope ... Read More
  • The Real Deal

    The buzz that I’m hearing these days seems to revolve around a couple things: the next generation of customers (namely Millennials) and how to communicate with them. First, defining Millennials is not all that simple. After all, here’s a group that ranges from those just heading off to college at one end of the spectrum to those who are settled into jobs and have maybe started a family at the other. That’s quite a range of life experiences to lump together into a one-strategy-fits-all marketing plan. Even if we can argue that there are responses and desires ... Read More
  • Sharing Secrets

    One thing about working in the publishing industry is that we tend to get emails with story ideas, press releases and tidbits of one sort or another. As we’re coming up on the October High Point Market, more and more of these tidbits are related to show events, socials, new product and the like. But what caught my eye today was an article entitled “Tip & Insights: Secrets of the High Point Market” on the High Point Market Authority website. Of course, I just HAD to find out if (after all these years of attending High Point Market) I actually ... Read More
  • It's a good thing

    It’s September, and casual industry manufacturers, suppliers and dealers are eagerly looking forward the industry’s biggest event – Casual Market Chicago. It’s like anticipating Christmas; it’s the time for the new product, new ideas. Introductions and innovations are showing up all over the casual industry. As the countdown continues toward the big show, we’ve turned the spotlight on this year’s ICFA Apollo Award nominees, an impressive group of retailers that have proven themselves to be energetic, enthusiastic and, yes, innovative – characteristics that resonate with their customers. Of course, each September Casual Living reports and tracks ... Read More
  • Teeny-tiny, but beautiful

    The first home my husband and I rented was a 700-sq-ft house divided into four rooms, plus bath. It was small – snug even. Of course, we called it cozy. But that was a luxury mansion in comparison to the trend toward tiny houses now. These days we’re talking about homes that are 300, 350 or 400 square feet – max. Now that’s a small space, and it requires a healthy measure of lifestyle simplification to fit. Of course, urban condo and apartment dwellers have been fitting into that kind of square footage for years and continue to do so ... Read More