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Bridget_Driscoll

Bridget Driscoll, the News and Online Editor for Casual Living, delves into the world of Online Marketing and how it affects the outdoor furniture industry. From SEO to e-commerce sites, Bridget will share her knowledge on all things digital. 

  • SEO: How fake information can hurt you

    Last year, an oh-so-21st-century controversy erupted after the election. The source of the dispute? An epidemic of fake news stories that were shared again and again on social media, so much that they were even rumored to have affected the outcome of the election. Whether this is true or not, false and/or exaggerated information can be harmful, especially in regard to your SEO efforts. Providing fake anything will have its consequences. It goes without saying that if your audience members catch you purposely putting out fake data, company information or sales figures, they're going to lose trust in ... Read More
  • SEO: 5 Things Not to Do

    I spend a lot of time talking about what outdoor retailers should do to increase their rankings on Google and other search engines. But sometimes it’s helpful to know what you shouldn't do. Knowing SEO no-nos can help you avoid mistakes and improve your rankings. Here are the top five to avoid: 5. Keyword Stuffing Keyword stuffing is a definite no-no. This is the practice of using the same keyword over and over, to the point of sounding unnatural and even robotic. It once was popular when search engines were not quite so sophisticated, but Google and Bing ... Read More
  • Hyperlinks improve web content

    hy·per·link: A link from a hypertext file or document to another location or file, typically activated by clicking on a highlighted word or image on the screen. Hyperlinking allows for crawling and indexing—thus potentially increasing your rankings within search engines. Like most elements of Search Engine Optimization (SEO), proper hyperlinking practices have changed. The methods of yesterday don't seem to apply anymore, so what is the best way to hyperlink correctly? Past: It didn't matter which words were used as the link (also known as the anchor text). Now: That isn't true anymore. While ... Read More
  • Local Optimization: Focus SEO Efforts

    In my previous blog post, I briefly talked about optimizing locally. The difference from normal page optimization isn't overtly obvious, but some key changes in the approach can help outdoor retailers focus on their targeted areas. Here's an example of local optimization that we can all relate to: Say you're hungry and want to eat at a restaurant you've never been to before. Typically, the first step is to look up information about that restaurant, and the first things you’ll want to know are usually: 1) the telephone number, 2) a location, 3) hours and ... Read More
  • Top 10 Countdown: Prioritize Your SEO Efforts

    Some of the most common questions I hear are, "How do search results work?" or "How do search engines prioritize results?" There is a lot that goes into it; so much that I had to hunt down this blog post by Backlinko on all 200 ranking factors. That’s a lot. And to be frank, it won't be possible to control all 200 of them, since some of the factors depend on others. So, here’s a Top 10 Countdown of factors outdoor furniture retailers can focus on to easily improve their rankings. #10 - Editing Title Tags This step ... Read More
  • Homepage How-To

    In the digital world, you should never underestimate the power of your website's homepage. This is the part of your website that gets the most traffic by default, as it’s usually the first place visitors land, and outside sources are more likely to link to your homepage compared to other parts of the site. However, there is an art to creating an enticing homepage; you just need to know what and how much to include. Content Counts Your homepage is a place full of snap judgments. Visitors take mere seconds to decide whether they’re going to stay ... Read More
  • Understanding your meta-data

    On many website platforms (examples include WordPress, Django, Squarespace, Weebly) there is a section called "meta-data" designated to each web page. Meta-data, particularly some of the elements below, are important because of where and how they show up. When you type something into Google, you get a bunch of results. What you're reading is actually the site's title, URL, posting date (sometimes) and meta-description. They look the way they do because they are meant to give the searcher a snapshot idea of what each entry is about. Your page can have meta-data for everything from font styles to ... Read More
  • The Ins and Outs of Website Content

    Your content is the foundation of your website. Without it, search engines won't know what your site is about. Anyone who runs a website should have content that will be beneficial to their niche. Website content doesn't have to be intimidating; it only needs to reflect your business and your goals. There are a number of things you can do that can help in your quest to increase search engine visibility. Your content topic This might seem like a no-brainer, but make sure whatever you put on a web page is on topic. If you're writing content ... Read More
  • Online Marketing: Where to Start

    In my blog titled “Online Marketing: 5 Tips for Furniture Retailers,” I got so excited about sharing my SEO knowledge that I forgot a crucial point: Start at the beginning! Let’s say hypothetically that your brand has just created a website. It has awesome images, lots of good information and maybe even an e-commerce component. You’re super-proud of it and all the hard work—time and expense—you’ve put in it. Unfortunately, none of this will matter if your website isn’t indexed. What does indexing mean? As of August 24 2016, the World Wide Web contains ... Read More
  • Keywords: What you should and shouldn't do

    You might find that your site traffic is down, and your web sales are not what they used to be. Websites are complex vehicles with a lot of moving parts—even more so if you have an e-commerce website. If you've read any of my recent blogs, I keep harping on keywords. How important they are, where they're used, etc. But what the heck are they? Here’s a good definition: an informative word used in an information retrieval system to indicate the content of a document. A bit of a mouthful, yes, but this explanation basically sums ... Read More
  • Online Marketing: 5 SEO Tips for Outdoor Furniture Retailers

    As I mentioned in a previous blog post, there is a lot that goes into SEO practices. This is especially true for outdoor furniture retailers. The outdoor furnishings category is blooming- so it is twice as hard to convince a consumer to come to your store. Search engine optimization, or SEO, can help with this endeavor. These practices will help you align with what search engines look for in terms of relevance to a query. #1 URLs Aside from the times when you type in the name of a website, you probably don't think too much about what a ... Read More
  • The 4 Essential Online Marketing Tools for Retailers

    Once upon a time, in a newspaper not far away, retailers used to (and some still do) depend on marketing techniques that basically “shouted” at their audiences to attract their attention. It used to work back then, because that was the only real form of marketing. Consumers had no choice but to have retailers shout at them. Now, we have these wonderful computer contraptions with this blessing called the Internet. Here, users can search out whatever they want whenever they want. They can type in a couple words and have resources pop up in front of their very eyes. This ... Read More