For those of you who don’t know me, I’m the editor-in-chief of Furniture/Today, sister publication to Casual Living. In that role, I oversee the editorial content of our publication and our Web site, www.furnituretoday.com, I create content for the paper and the Web site, I pen a weekly column, maintain a blog, create the content for an annual Leadership Conference, and try to stay as plugged in as possible to every aspect of the residential furniture business.
Most of us are probably familiar with what's known as the Serenity Prayer.That's the one that asks for, "the serenity to accept the things I cannot change; courage to change the things I can, and wisdom to know the difference. "Although that prayer has been around for a long time, it seems incredibly appropriate today, especially when one considers the volatile and challenging business c... Read MoreComments (1)
Just as Spring can't help but to follow Winter, the consumer press can't help but fill their daily newspapers and online editions each Spring with stories touting what's new and exciting this year in outdoor furniture.While I think this tradition is great, and can be a real shot in the arm for the business, my impression is that sometimes these well-meaning stories can be a bit off the mark.Let's... Read MoreComments (5)
What do you think it would cost to have your store featured in USA Today, The Chicago Tribune, The Boston Globe and The Associated Press, and picked up by ESPN, MSNBC and others? Probably much more than most of us could afford. But what if you gambled that a daring — and zany — idea could net you that kind of coverage without spending a dime? That’s exactly what Randy Gonigam, who owns World F... Read MoreComments (5)
Spring is here, and while you’ve been ready for months, the warmer weather is just now turning the consumer’s thoughts to outside activities, her garden, her patio and her outdoor furniture. With the economy showing signs of at least some gradual improvement, I hope you’ve been thinking about new and cost effective ways to reach that moving target we call the consumer. From a demographics standpoi... Read MoreComments (4)
If your goal is to catch fish, you have to know where and when they are biting. That thinking also holds water for retailers hoping to cash in on consumer trends. When it comes to the home — and related opportunities for the outdoor room — those moving targets we call consumers, are shifting their lifestyles again, and what follows is a roadmap showing where they are likely headed. Based on a... Read MoreComments (0)
While most homeowners agree that the kitchen is still king, the outdoor room is finally getting the respect it deserves. A recent article in MarketWatch took a look at the 10 “must-have” features in a new home. Guess what showed up in the number five spot? If you said the outdoor room, give yourself a star. AVID Ratings Co.’s annual survey of home buyers showed the outdoor room as one of 10 must... Read MoreComments (1)
Congratulations are in order. If you are reading this, you made it through one of the toughest years in recent history. But before we all take the day off to celebrate, let’s keep in mind that we still have lots of heavy lifting ahead of us as we begin a new year. Even so, I am optimistic and hopefully after reading this column, you will feel that way as well. Here’s why: The majority of retailers... Read MoreComments (2)