Are You Plugged In? To Facebook?
Just last week, Ray Allegrezza, Editor-in-chief of Furniture/Today, wrote a blog entitled, "Is Your Face On Facebook?" Here is an excerpt, "New and cost effective ways to reach that moving target we call the consumer. From a demographics standpoint, I found it interesting that our recent Casual Living/HGTV study found a whopping 66% of consumers of outdoor products are between the ages of 45 and 64. Specifically, our study determined that consumers aged 45-54 made up 36% of our customer base. Those between the ages of 55 and 64 accounted for another 30%, making it clear that we need to pay special attention to this segment of the population."
Ray also mentions that of all the social networks, Facebook is the favorite for 73% of Boomers.
So the question remains, are you on Facebook and is your business on Facebook? It is easy to create a page for your business to engage with the boomers that are plugged in, talking and reading about What’s In and What’s Out in the Casual Living arena.
It does take time to establish a presence on Facebook, to reach out to the people who are interested in outdoor living, and it takes time to stay connected. This is the time of the year that consumers are starting to think about warmer days, a hint of spring in the air, and time to start eating outdoors. Some people need to refresh, refurbish and renew their outdoor living spaces but they just might not know how to get started.
This is where the Facebook advantage comes in, you can start conversations about: How To Decorate an Outdoor Living Space, New Products in Outdoor Living, Color Trends, Outdoor Accessories and much much more. Casual Furniture Retailers and Manufacturers are the go to experts for elegant outdoor furnishings and fabrics so make certain you are linked in on Facebook.
Percy Guidry’s Hearth and Patio’s Home page Thanks their followers for being a Fan of ours…Our site is filled with great photos of outdoor spaces, great recipes, and fun and informative tips on furniture, grills, and sometimes…love! "Let the vacation start in your own backyard…every night!"
Treasure Garden informs Facebook followers about all of their wonderful products. The 3,500 employees who share in the same vision on a daily basis, and their uncompromising attention to detail enables Treasure Garden to continue to be the largest shade products manufacturer in the world.
Sunbrella’s official Facebook page is an incredible resource for outdoor fabrics.
Joe Ruggiero Collection Facebook page is dedicated to sharing designing and manufacturing furniture and fabrics that are "kid friendly" to make every room a living room, especially the outdoor room.
Richard & Catherine Frinier both have facebook page, Richard is a leading and internationally-acclaimed designer of interior/exterior luxury leisure furnishings for ultraluxe resorts and resort-at-home living spaces.
Sunnyland Furniture promotes: FREEBIE FRIDAYS: Every Friday, Sunnyland will be giving away a cool prize to its fans on Facebook. Check out our newsfeed on Monday’s for this weeks prize. For complete details, visit http://sunnylandfurniture.com/info/fridays.htm
There are a lot more Facebook pages connected with the casual furniture industry. Landscape architects, Gardeners, Builders, Casual Furniture Retailers, Interior Designers, Manufacturers, and lots of consumers.
Outdoor Interiors is my Facebook business page. I have had a lot of fun connecting with people across the world. I love to discuss all things related to Outdoor Living and I answer questions as well as promote new products, trends, fabrics and all things Outside.
I have not mentioned all of you who do have a Facebook presence, so write a comment below and add your Facebook address and I will make sure to connect with you and promote your site to all of my Facebook fans.
If you have any questions on how to begin or how to keep up the dialogue, I am here to help. Just send me an email email@example.com
This is a marketing resource that is a must in this electronic generation.
Is your face on FACEBOOK??
These are my outside views…Marcia Blake