Economic Implications on Color
Tips on How To Choose Color for Next Season
Times are changing and we are all waiting on the sidelines to see what direction we will be going in the near future. Now and in our past we have focused on the welfare of the world. Being socially conscious and responsible in the business segment and in our personal lifestyles is a prominent consideration.
We are reconnecting with home and family, a safe haven that protects us from what is happening in the world. Driven by increasing prices we are making a concerted effort to be cost conscious. There is a renewed sense of hope and respect for America in the United States and around the globe, just as we are all embracing cultural diversity.
These factors: the economy, recycling and global awareness are creating a definite impact on the way we look at life and products. These realistic everyday facts are coloring our world. The color of conservatism has emerged and evolved and is co-mixing with optimism. We are all looking for honesty and integrity in every aspect of our lives. Neutral colors that symbolize the earth will give us the therapeutic qualities that we are seeking.
Hopeful colors are being used in the face of an economic decline that encourages an impression of security.
When you are selecting the colors for spring and summer collections look to the deep rich tones of neutral browns, for safety and security, mix with metallic for connectivity and community, customize with cultural vibrant colors for a sense of complex individualism. Go beyond green to the sea and the sky to the movement that says blue
awareness of nature.
Consider how these colors make you feel when selecting them for your showroom. If you have any questions on the direction that color is taking us write to me firstname.lastname@example.org or write a comment.
These are my outside views…Marcia Blake