Outside Views
Marcia Blake is President / Creative Director of Outdoor Interiors® a design firm specializing in creating outdoor living spaces. She also provides design and consulting services for outdoor furniture manufacturers and has launched a new collection of soft goods and accessories she designed called Outdoor Couture®, she is an active member of the Color Marketing Group, ASID and ICFA.
New Frontiers
Is the new frontier of strategic marketing for the Casual Living industry pointing towards Sensory Marketing? Sensory marketing engages the consumers' senses and affects their behaviors. These marketing techniques aim to seduce the consumer by using their senses to influence their feelings and behavior. The strategy is based on the idea that a customer whose senses are fully engaged will stay lon... Read More
Comments (4)Create Beautiful Settings
There is diversity between specialty retail stores across this country that offer a range of casual living products as well as high quality service to their customers. This difference is displayed in the store's product selection, color palette, merchandising mix, and retail artistry. A very important step that you can engage in, as a specialty retailer is to differentiate your store from your n... Read More
Comments (0)Outdoor Living Trends Direct From High Point Market
There are a number of trends resonating from the High Point Market this season. One of the most prominent is a "Comforting Trend". Who doesn't want to be comforted, feel safe and secure? We are all trying to keep it simple, spending time in our very own backyard, instead of traveling we are staycationing in the luxury of the outdoor rooms that we have created. It is getting easier and e... Read More
Comments (4)Transform Your Store Displays
The Kolo CollectionWhen you plan out how you are going to set up your store each year, it is important to acknowledge that you will be moving the floor displays numerous times throughout the season. Imagine a customer coming into your store on numerous occasions only to see the exact same furniture arrangements in the precise locations. Fischel's How often do certain spots in your store... Read More
Comments (0)Tropitone Helps You Create Seamless Transitions From Inside To Outside
This weekend we extend our daylight, just as the temperatures are gradually beginning to climb. Before you know it spring will emerge. As we eagerly anticipate this change of weather we yearn for soft warm breezes and a place to unwind after a long day of work. The best way to accomplish this is to create an outdoor retreat. Bringing the indoors outside is effortl... Read More
Comments (0)Joe Ruggiero Mixes It Up Inside & Out!
I had the pleasure of attending a Sunbrella/Miles Talbott Designer Special Event in Newport Beach on Wednesday. It was an exceptional day, blue skies, ocean views and a majestic hotel, Pelican Hill. Designers from Southern California and even Atlanta were present along with representatives from Sunbrella and Miles Talbott. The world-renowned designer Joe Ruggiero was one of the most inspira... Read More
Comments (0)Benefits of the ICFA
The Benefits of getting involved in the ICFA are enormous. This past week I attended my third board of directors meeting of the ICFA in Hollywood, Florida. This two-day meeting is open to all members and we were fortunate to have some new faces in the group. We spent the first day attending to board business; we received a report from MMPI the company that runs the Casual Show in Chicago for... Read More
Comments (2)Color is My Inspiration!
Color is inspirational, color is exciting and fun, and color is different things to different people. When designing outdoor rooms some people pick color to match their indoor décor while others pick color to match the outdoor landscaping. Some people pick color for fun and adventure and others to calm and to soothe. One thing is for sure, color is important and powerful and if you are trying... Read More
Comments (0)Differentiate From Your Competition
One of the most significant actions that you can undertake in business today is to differentiate yourself from your nearest rivals. Distinguish your company by articulating your core values and culture, and tell a compelling story. One way to accomplish this is through branding and another way is through visual representation / merchandising. It is imperative that you bring out the luxuriousne... Read More
Comments (1)Happiness this Holiday Season and Prosperity in the New Year.
From my family to yours, we wish you every Happiness this Holiday Season & Prosperity in the New Year!!These are my Outside Views...Marcia Blake... Read More
Comments (0)Happiness this Holiday Season & Prosperity in the New Year!
From my family to yours, wishing you Happiness this Holiday Season and Prosperity in the New Year!These are my Outside Views...Marcia Blake... Read More
Comments (1)Get Your Groupon
A new take on traditional marketing is creating a buzz and reaching a target group that is hard to reach by conventional methods. Hip and active young female urbanites that have money to spend respond to social media such as blogs, Facebook and Twitter. Now a new company that began operations in November 2008 is driving customers to your business. Groupon is an e-tailer with an engaging value pr... Read More
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