Penny Schneck
Hi, I'm Penny Schneck, the Online Sales Manager for Furniture/Today. Over the last eight years I've seen the Internet transform not just the way we advertise, but the way we do business. It is the great disintermediary. I've personally seen it change the travel, financial services and employment advertising businesses. I've no doubts that its impact on the way we buy and sell home furnishings will continue to grow. This growth will be accelerated by the recession as consumers and businesses look for new ways to communicate and transact business. The Web is certainly the Wild West of our time with global implications and new technologies at every turn, but that's what makes it exciting. Join us on this special blog for a lively discussion on the benefits and challenges the Web offers to our industry. I look forward to a lively debate! Email: pschneck@sandowmedia.com
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Link This | Email This | Comments (5) Increase sales with VideoEcommerce video has grown in the past year, with 73% of US retail sites now using video according to eMarketer. Still, video remains relative underutilized in our industry with only a handful of videos on some sites and many of these videos hidden deep in the website. There are a lot of good reasons to feature product videos on your website as well as the multitude of social media sites now availa... MoreLink This | Email This | Comments (0) What’s the BEST Email Marketing Service?Email marketing continues to be the mainstay of most online marketing programs. It's easy, fast, and inexpensive to send out an email to your customers and the metrics on open and click through rates make the tactic very quantifiable. So what's the best email marketing tool out there? Drumroll...and unfortunately the answer is the ever vague "it depends". I really do encoura... MoreLink This | Email This | Comments (1) How to Use LinkedIn to Sell MoreOfficially launched in 2003, today LinkedIn is a publicly traded company and the world's largest professional network on the Internet. It boasts more than 120 million members in more than 200 countries. Many of us have a LinkedIn profile, but just aren't sure if we are accomplishing anything with it. So whether you have a personal LinkedIn page or you are an advocate for a company profile, here a... MoreLink This | Email This | Comments (3) 5 Points for Building an Online Ad BudgetAs we close in on the last quarter of 2011, many of us are preparing our 2012 budgets. This is the time when we all review our online efforts and re-allocate existing resources (money and other resources) to generate a better return on investment. Online advertising faces a double-edged sword. It provides incredible detail on statistics such as email open rates, website traffic, click-thr... More |
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