Bruce Aronson
Bruce Aronson and his family have been in the outdoor industry since 1952. Their single location store is the largest specialty outdoor furniture retail store in the New Orleans area. Although Bruce has served as VP of The Casual Furniture Retailers Association and has been active in the industry for many years, he does not claim to be any less confused by retail than any other retailer out there.
Retail ViewsLink This | Email This | Comments (1) What Me Worry?Our industry is hard and fraught with peril. Every year, we take big, scary risks when we place early buys. Every year, we bet our livelihoods on the state of the economy and the housing market. We bet huge sums on advertising hoping some part of our advertising budget will work. It is no wonder then that it is the rare specialty outdoor retailer who doesn’t worry. Several months ago, the worry b... MoreLink This | Email This | Comments (0) It Really Is Better to Give Than ReceiveIn a recent press statement, Wal-Mart announced two initiatives to great fanfare. First, they made a “Buy American” commitment in which they pledged to increase purchases of products made in the U. S. A. by $50 billion over the next ten years. Second, they commited to hire 100,000 newly discharged veterans over the next five years. Taken at face value, both programs seem worthwhile and created gre... MoreLink This | Email This | Comments (3) Please Don't Color Me GreenProbably as earth shattering as Time Magazine’s pronouncement of Person of the Year is Pantone’s proclamation of the Color of the Year. For 2013, that color is - - - wait for it - - - Emerald Green (Pantone color #17-5641). I can just hear the sigh of relief coming from you or is that the chirping of grasshoppers as a sign of your boredom? Now, don’t get me wrong, Emerald Green might be pretty bu... MoreLink This | Email This | Comments (4) When Is Your Liquidation Sale?Recently, as I was talking to a rep on the phone, I received a Casual Living eblast with a headline that blew my mind: “The Greenhouse Mall liquidating after 35 years in business.” The headline was so earth shattering to me that almost hung up the phone without saying goodbye to read the article. As it turns out, the headline was very misleading. It implied The Greenhouse Mall was liquidating and... MoreLink This | Email This | Comments (1) Are Retailers Relevant Anymore?Just when I thought it couldn’t be any harder to be a retailer in this industry, a couple of manufacturers proved me wrong this year. To wit: Brown Jordan selling direct to consumers on their web site and Summer Classics partnering with Frontgate in a new Internet venture. In the first quarter of this year, Brown Jordan redesigned their web site. The site went from being informational and brand es... More |
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