Bruce Aronson
Bruce Aronson and his family have been in the outdoor industry since 1952. Their single location store is the largest specialty outdoor furniture retail store in the New Orleans area. Although Bruce has served as VP of The Casual Furniture Retailers Association and has been active in the industry for many years, he does not claim to be any less confused by retail than any other retailer out there.
Retail ViewsLink This | Email This | Comments (1) Ain't Chicago Grand?Neither the American Airlines pilot sick-out or the threat of temps in the 40‘s kept Chicago from rocking during the Casual Furniture show last week. I haven’t seen the numbers, but it seemed to me the show was more crowded than it has been in a while. Maybe the fact that everyone was in good spirits about this year and the upcoming one made the audience look bigger. Regardless, I came home feelin... MoreLink This | Email This | Comments (3) This Is What A Web Site Should BeIf you have been reading my blog over the past few months, you know I’ve ranted about some vendor web sites that I considered pretty awful. In this blog, I want to rave about The Pride Family Brands web site. It has undergone a recent upgrade and is so good, I think it should be the model for all of the vendors in our industry. Let me tell you why.First and foremost, the web site makes no attempt... MoreLink This | Email This | Comments (2) Follow the MoneyIf you were wondering why any and all casual showrooms in the Chicago Merchandise Mart had to relocate so precipitously this year, you get your answer in yesterday's Crain’s Blogs. There, it was announced that Google is moving it’s Motorola Mobility, Inc. headquarters and 3,000 jobs to the Chicago Merchandise Mart. It will be taking the top four floors and the roof of the mart with a 15-year lease... MoreLink This | Email This | Comments (3) Credit Card Processing Fees and MeNothing is free and certainly the cost of swipping credit cards or using consumer financing programs isn't. Last year slightly over 73% of our sales were paid for with credit cards or via our consumer financing program. Our processing fees averaged 2.25% of those sales making them about 1.65% of our total sales. It sure would have helped if that expense could have gone into our profits instead.Yea... MoreLink This | Email This | Comments (3) ShowroomingShowrooming: Using a smart phone while in a brick and mortar retail showroom to comparison shop for a better price than the retailer’s.All of us have seen it - - - a consumer typing into their smart phone while standing next to a set of furniture. Are they texting their mate to see if they approve? Maybe they are looking up the manufacturer’s web site to get more information. Or, are they trying t... More |
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