Bruce Aronson
Bruce Aronson and his family have been in the outdoor industry since 1952. Their single location store is the largest specialty outdoor furniture retail store in the New Orleans area. Although Bruce has served as VP of The Casual Furniture Retailers Association and has been active in the industry for many years, he does not claim to be any less confused by retail than any other retailer out there.
Retail ViewsLink This | Email This | Comments (3) Need a Consumer Financing Program?In these tough economic times, we retailers need to do anything we can to improve sales. One way to do this is to offer customers an easy way to pay for their new furniture. And there is no easier way than to postpone payment a long period of time without having to pay interest. To do this, we have to find a company willing to finance our consumers. Here’s how I did that.Several years ago, when CF... MoreLink This | Email This | Comments (2) Trendy or TimelessI was recently asked, “Since patio furniture is so expensive, how can I be sure I don’t buy something trendy which could be out of date in just a few years?” To be honest, I was at a loss as to what to say. As I considered my answer, I realized I didn’t have a good feel for what is “trendy” in today’s outdoor industry. In fact, I am not sure I can tell you what is “trendy” in any industry. So, I s... MoreLink This | Email This | Comments (0) Patriotism, Wasted Time, and Free Shipping, A Few Random ThoughtsLately, our trade mags are all abuzz with headlines announcing this factory or that vendor is moving part or all of its operations back into the States. Most are doing so because of the cost savings. Some because they realize “Made in America” is gaining traction with buyers. Keith Guidry of Percy Guidry’s Hearth and Patio and I were on the phone the other day, and this topic came up. Keith told m... MoreLink This | Email This | Comments (1) The Big MoveA fortunate aspect of being in the outdoor furniture business is that I get to shop markets all over the United States and Europe. (Some might call this unfortunate because of the work and travel involved; but, I am a half-full glass kind of guy!) I’ve been to Atlanta, Los Angeles, San Francisco, Dallas, Chicago, and Cologne to name some. Looking back, some of these shows are huge beyond comprehen... MoreLink This | Email This | Comments (2) And We Thought We Had ProblemsWould you believe it, Target is upset that consumers use their brick and mortar locations to inspect a product and then go out and buy it cheaper over the Internet! Gosh darn it, consumers have some nerve, huh? Well, Target isn’t going to take this lying down. In fact, they got righteously indignant in a letter they sent to their vendors where they said, “What we aren’t willing to do is let online... More |
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