Bruce Aronson

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I Can't Be Right All of the Time!

In the past, I’ve blogged about a few things we are doing in my store that might work for you. I thought you might be interested in how they worked out for me. So, in this blog I want to revisit three blogs; a blast from the past kinda thing.In 2010, I said I was tired of leaving money on the table and was going to start using a credit card that earned reward points to pay manufacturers. This has... More

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Internet 303B Magnetic Web Sites Part 2

In my last blog, I tried to understand what makes one web site “stickier” than another. As you may remember, a “sticky” web site is one that is so interesting that consumers “stick” around and use it more than a “slippery” one. I told you that the things that make store are appealing are the same things that make a web site “sticky.” I suggested in my last blog that web sites should get to know th... More

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Internet 303 Magnetic Web Sites, Part 1

There is a term used when referring to successful web sites: “sticky.” Good web sites are like fly paper, they attract users who then stick to them for a long time. (Of course, no one dies or, at least, they shouldn’t.)  These web sites are so good, users come back time and again. In this blog, I’d like to think about what makes one e-tail web site “sticky” and another “slippery” When you think ab... More

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Internet 202

In my last blog, I talked about what consumers like and don’t like about shopping on the Internet. From there, I visualized the ideal outdoor/casual furniture web site which would have the following features:It would always be available and offer as wide a range of products from all of the vendors in our industry. The product information would include pictures, written information, and video demon... More

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Internet 101

As a brick and mortar retailer, i've always perceived the Internet as dangerous a competitor as any I’ve ever had. That bias has made me an nay-sayer when it comes to how manufacturers use the Internet. I’ve always said “no” to vendor-run E-tail sites,  "no" to MAP’s that favor low overhead web sites, and "no" to web sites that are allowed to sell outside of their physical loca... More