Bruce Aronson
Bruce Aronson and his family have been in the outdoor industry since 1952. Their single location store is the largest specialty outdoor furniture retail store in the New Orleans area. Although Bruce has served as VP of The Casual Furniture Retailers Association and has been active in the industry for many years, he does not claim to be any less confused by retail than any other retailer out there.
Retail ViewsLink This | Email This | Comments (0) What Elephant?I should have guessed it when I got my first faint whiff of peanut breath. I had suspicions when the chair cushions in the room were all badly pancaked. The bales of hay everywhere finally tipped me off. There was an elephant in the room and it was manufacturers were going into retail. The most recent entry into what is arguably the hardest way to make money in the world is Brown Jordan. Last wee... MoreLink This | Email This | Comments (0) What Elephant?I should have guessed it when I got my first faint whiff of peanut breath. I had suspicions when the chair cushions in the room were all badly pancaked. The bales of hay everywhere finally tipped me off. There was an elephant in the room and it was manufacturers were going into retail. The most recent entry into what is arguably the hardest way to make money in the world is Brown Jordan. Last wee... MoreLink This | Email This | Comments (0) How And Why We Calculate Close RatiosIn my last blog, I wrote about the ICFA Sales Certificate program and promised I would tell you I have done so my sales staff can make best use of the program. This blog is going to be about how we created some basic metrics suggested by the program.The course emphasizes that a sales consultant can only improve if he/she knows a few statistics about themselves. The most important is their “close r... MoreLink This | Email This | Comments (0) An Old Dog Learns Some New TricksI hope you are a member of ICFA. If not, I urge you to become a member if for no other reason than to purchase the ICFA Sales Training Certificate Program at a significant discount. Let me tell you a little about this and my personal experience with it.I have been looking for a sales training program for newly hired sales consultants for years. I don’t know if you’ve tried to find one, but they ar... MoreLink This | Email This | Comments (1) What Me Worry?Our industry is hard and fraught with peril. Every year, we take big, scary risks when we place early buys. Every year, we bet our livelihoods on the state of the economy and the housing market. We bet huge sums on advertising hoping some part of our advertising budget will work. It is no wonder then that it is the rare specialty outdoor retailer who doesn’t worry. Several months ago, the worry b... More |
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