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Bruce Aronson

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Bruce Aronson and his family have been in the outdoor industry since 1952. Their single location store is the largest specialty outdoor furniture retail store in the New Orleans area. Although Bruce has served as VP of The Casual Furniture Retailers Association and has been active in the industry for many years, he does not claim to be any less confused by retail than any other retailer out there.

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  • Posts Written - 131

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Trendy or Timeless

I was recently asked, “Since patio furniture is so expensive, how can I be sure I don’t buy something trendy which could be out of date in just a few years?” To be honest, I was at a loss as to what to say. As I considered my answer, I realized I didn’t have a good feel for what is “trendy” in today’s outdoor industry. In fact, I am not sure I can tell you what is “trendy” in any industry. So, I s... More

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Patriotism, Wasted Time, and Free Shipping, A Few Random Thoughts

Lately, our trade mags are all abuzz with headlines announcing this factory or that vendor is moving part or all of its operations back into the States. Most are doing so because of the cost savings. Some because they realize “Made in America” is gaining traction with buyers. Keith Guidry of Percy Guidry’s Hearth and Patio and I were on the phone the other day, and this topic came up. Keith told m... More

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The Big Move

A fortunate aspect of being in the outdoor furniture business is that I get to shop markets all over the United States and Europe. (Some might call this unfortunate because of the work and travel involved; but, I am a half-full glass kind of guy!) I’ve been to Atlanta, Los Angeles, San Francisco, Dallas, Chicago, and Cologne to name some. Looking back, some of these shows are huge beyond comprehen... More

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And We Thought We Had Problems

Would you believe it, Target is upset that consumers use their brick and mortar locations to inspect a product and then go out and buy it cheaper over the Internet! Gosh darn it, consumers have some nerve, huh? Well, Target isn’t going to take this lying down. In fact, they got righteously indignant in a letter they sent to their vendors where they said, “What we aren’t willing to do is let online... More

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I Can't Be Right All of the Time!

In the past, I’ve blogged about a few things we are doing in my store that might work for you. I thought you might be interested in how they worked out for me. So, in this blog I want to revisit three blogs; a blast from the past kinda thing.In 2010, I said I was tired of leaving money on the table and was going to start using a credit card that earned reward points to pay manufacturers. This has... More
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