Marcia Blake

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New Frontiers

Is the new frontier of strategic marketing for the Casual Living industry pointing towards Sensory Marketing? Sensory marketing engages the consumers' senses and affects their behaviors. These marketing techniques aim to seduce the consumer by using their senses to influence their feelings and behavior. The strategy is based on the idea that a customer whose senses are fully engaged will stay lon... More

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Create Beautiful Settings

There is diversity between specialty retail stores across this country that offer a range of casual living products as well as high quality service to their customers. This difference is displayed in the store's product selection, color palette, merchandising mix, and retail artistry.   A very important step that you can engage in, as a specialty retailer is to differentiate your store from your n... More

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Outdoor Living Trends Direct From High Point Market

There are a number of trends resonating from the High Point Market this season. One of the most prominent is a "Comforting Trend". Who doesn't want to be comforted, feel safe and secure?  We are all trying to keep it simple, spending time in our very own backyard, instead of traveling we are staycationing in the luxury of the outdoor rooms that we have created. It is getting easier and e... More

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Transform Your Store Displays

 The Kolo CollectionWhen you plan out how you are going to set up your store each year, it is important to acknowledge that you will be moving the floor displays numerous times throughout the season. Imagine a customer coming into your store on numerous occasions only to see the exact same furniture arrangements in the precise locations.  Fischel's How often do certain spots in your store... More

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Tropitone Helps You Create Seamless Transitions From Inside To Outside

            This weekend we extend our daylight, just as the temperatures are gradually beginning to climb.  Before you know it spring will emerge. As we eagerly anticipate this change of weather we yearn for soft warm breezes and a place to unwind after a long day of work.  The best way to accomplish this is to create an outdoor retreat.             Bringing the indoors outside is effortl... More