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Bruce Bjorkman

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Bruce Bjorkman is the director of sales and marketing for Dallas, Oregon-based MAK GRILLS, an award winning manufacturer of wood pellet smoker-grills. Bjorkman has been part of the wood pellet grill industry since 1991, and is considered to be one of the nation's leading experts in barbecuing, grilling and smoking. Bjorkman has just begun his eleventh year of hosting Cooking Outdoors With Mr. Barbecue, a weekly radio program heard on 15 radio stations through out the Northwest. His career path includes more than 30 years in advertising, marketing and media. He is also the author of The Great Barbecue Companion, published by Ten Speed Press, now part of Random House Publishing. You may email him at bruce@makgrills.com

Email: bruce@makgrills.com

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On Barbecue...

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How’s Your Yelp? What YOU need to know about on-line reviews

How's your YELP? The answer could either be helping or hindering your business. Yelp is an on-line review site which allows consumers to post reviews about local businesses. According to the company's website, it has more than 25 million local reviews written by "Yelpers" in 13 countries. "Yelpers" assign one to five stars to a business, based on their experience with that bus... More

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How to sell more grills: don't be a twin!

I just finished talking with a retailer whom I thought might be a good grill dealer for us. I was still scratching my head over their comments to me, "We got out of the grill business a year ago, we just can't compete with the big box stores."That retailer is both right and wrong. Right in the fact that, no, the independent business cannot compete against a large, national retailer based... More

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Thoughts on the barbecue lifestyle

Next to November and Thanksgiving, May is my favorite time of the year. It's National Barbecue Month. I was first introduced to this month long event back in the early 1990s when I met Donna Myers at a National Barbecue Association convention. To have a whole month dedicated to one of my passionate pursuits is glorious. Imagine, 31 days celebrating the joys, flavor and fun of barbecue.The first N... More
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