Bruce Bjorkman
Bruce Bjorkman is the director of sales and marketing for Dallas, Oregon-based MAK GRILLS, an award winning manufacturer of wood pellet smoker-grills. Bjorkman has been part of the wood pellet grill industry since 1991, and is considered to be one of the nation's leading experts in barbecuing, grilling and smoking. Bjorkman has just begun his eleventh year of hosting Cooking Outdoors With Mr. Barbecue, a weekly radio program heard on 15 radio stations through out the Northwest. His career path includes more than 30 years in advertising, marketing and media. He is also the author of The Great Barbecue Companion, published by Ten Speed Press, now part of Random House Publishing. You may email him at bruce@makgrills.com
Email: bruce@makgrills.com
On Barbecue...Link This | Email This | Comments (3) Come on, answer the phone!I am writing this with a deep level of frustration. I just tried contacting a retailer by phone, and got an answering machine - at a retail business - during business hours! It wasn't the first time today, which is what compels me to bring this topic up again. What's truly unfortunate about this situation is, it's not isolated. It's a very frequent occurrence. It sends the wrong type of message to... MoreLink This | Email This | Comments (1) How to make the slow time of year the best time for your businessI was having a discussion with a long-time barbecue retailer the other day. He was telling me that after 40 years in retail he was bored, un-motivated, maybe even depressed. It was January after all, one of his slowest retail months of the year. "There's nothing to do," he told me. "Are you kidding me?," I exclaimed. "There's plenty you can do right now to get ready for... MoreLink This | Email This | Comments (1) Let's end the 'Barbecue Season'Right now a large chunk of the United States sees the thermometer taking a nosedive. The number of sunny days can invariably be counted on one hand. Yet, in spite of the less-than-ideal weather conditions, you'll find passionate barbecuers like me bundled up in long underwear, my Elmer Fudd hat and jacket, out on the patio cooking on my grill. I am one of 56 percenters who, even when the weather i... MoreLink This | Email This | Comments (0) Leaving money on the tableStill believe that the "barbecue season" is only six months long? You're leaving money on the table.I don't know what it will take to convince hearth and patio retailers that there is no longer any such thing as "the barbecue season." The fact is that passionate barbecuers and grillers are out in their backyards 12 months out of the year (Yes, even in the snow!), using their o... MoreLink This | Email This | Comments (1) Phoning it inI spend the majority of my life on the phone contacting prospective dealers. It's this activity that has become the impetus of this month's column. I am noticing what I consider to be a very disturbing trend occurring in business - not answering the phone. It boggles my mind how a retail business can expect to grow, attract new customers and put forward a positive impression when anyone calling th... More |
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