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PRODUCT REVIEWS & NEW TO MARKET

September 9, 2008


                       Luxe 30 designed by Paul Rogers for OW Lee, Co.

During the years 1925 until 1939, an elegant, functional and modern style emerged onto the international design scene. This purely decorative fashion, Art Deco, was a blend of many different design styles of the early 20th century.  

New to market this 2009 season is a modern collection in deep seating by OW Lee Company, an American manufacturer, (http://www.owlee.com) This introduction, Luxe 30, incorporates the streamlined contour and essence of the graceful Art Deco era. Designed by Paul Rogers, a fourth generation of the OW Lee family who wishes to continue its 60 year tradition to commitment and quality.  

Paul describes his design approach, one of sweeping curves and defined angles that are reminiscent of the Art Deco style yet resides within the realm of modern furniture. He has created a re-interpreted Art Deco / Contemporary fusion with the innovative design features of Luxe 30.

American Artisans use high grade aluminum alloy tubing, bar and casting to craft this sophisticated collection which also utilizes a revolutionary Keystone cushioning system whereby the seat cushion is anchored to the frame.                                                                                                                                                                                       

                                                            

Luxe 30

Designers will appreciate the ability to compose a distinctive deep seating configuration that can expand utilizing modular pieces to accommodate any indoor or outdoor room requirements, while consumers will value the ability to compose their own individual arrangement. It is as simple as adding an ottoman to a club chair for a modern chaise or placing one in between two club chair units for a unique effect.


Luxe 30

Paul Rogers has created a winning design for OW Lee that brings chic and cosmopolitan indoor style to any avant-garde location.

These are my outside views…if you have any questions or want more information write a comment. Marcia Blake