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How Too Promote Staycations as you Increase Sales

July 21, 2008

How do you get a message to your customers and communicate with them? The answer to this question is through promotion. It is important to adjust to the changing needs of the consumer, as well as in response to competitive pressures of the environment. What exactly do your customers want and need? Rather than placing products first in your advertisements, you need to find out what the customers want and then create the solution, product or service to represent the main focus of your promotion.

In this current economic condition, many people are choosing to stay at home, vacation at home = Staycation. “A vacation that is spent at one’s home enjoying all that home and one’s home environs have to offer,” as defined in the Urban Dictionary. Experts say it’s not uncommon for overscheduled families to choose a "staycation," a term whose derivation is often credited to a popular Canadian television series. "I think there are new innovative ways to think of vacation," said Lois Backon, vice president of the Families and Work Institute.

Home improvement stores are stocking up and discount stores are featuring products that will make the yard more fun while encouraging weekend getaways and socialization in your own backyard. The rising pressures that consumers are feeling with the soaring price of gas and food are creating the perfect venue for you as specialty casual furniture retailers to embrace this new concept, the innovative idea of staying and playing at home.  People want to feel good, so promote these feelings.

Stay Tuned for ideas on how to promote staycations…

These are my outside views…Marcia Blake