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Stay Up To Date On Performance Fabric Offerings

February 5, 2010

Look who’s talking about the most recent design styles in the latest issue of Upholstery Journal: Gina Wicker, Joe Ruggiero & Richard Frinier. Gina is design and creative director for Glen Raven Custom Fabrics, the makers of the Sunbrella brand of performance fabrics, which each year collect ADEX awards for design distinction. Wicker and her group propel current fabric design direction to attract consumers decorating both inside and outside spacesJoe Ruggiero, HGTV host and winner of the Pinnacle Award during the fall 2009 High Point Furniture Market and whos signature home collection includes an extensive offering of Sunbrella performance fabrics that have been styled for interiors, & Richard Frinier, who was influential in Brown Jordan becoming the leader in design for casual furniture, & who received a lifetime achievement award from the International Casual Furnishings Association.

Gina says, "The typical home represents years of acquiring and collecting furniture—an heirloom sofa, unique table found at a consignment shop, as well as new furniture. Homeowners look for ways to make everything work together. They pair non-traditional fabrics on traditional frames for a totally personal expression. They use fabrics throughout the home—inside and out—as a way of creating a unified look and feel. There is not one design trend in fabrics, but several that are all working together.  Textures are among the leading design trends, including jacquards, nubby yarns and chenille, while floral designs continue to transition to stylized geometric forms. Look for cool gray and other neutrals as the dominate colors, accented by colorful pillows that can be changed out with the season and as tastes evolve. Regional influences are not as important today as they may have been in the past. You don’t see a distinctive Northeast or a Southern style. It’s not that simple. People are highly mobile today and there is a greater mixing of styles and design influences from all around the country.

Joe says, "Today’s consumer is looking for value and value translates into performance. If a furniture frame is worthy of being reupholstered, it deserves a fabric that is not only beautiful and soft, but also fade resistant and easy to clean, even with bleach. Consumers will be thrilled; our new performance fabrics are great to work with. True performance fabrics don’t fade and throw pillows, can be crafted with zippered covers than can be tossed into the washing machine and used to vary the look.”

Richard Frinier says, "Performance furnishings and fabrics once reserved for exterior spaces have become so elevated and so refined that they have transcended the notion of being defined either for interiors or exteriors; they blend seamlessly inside and out. This is the biggest trend in furnishings and upholstery that has emerged in very recent years, and it continues to be a strong trend for the future. People want to be comfortable and grounded, yet enjoy trendy accents in fabrics and embellishments. Consumer fascination with wellness and the spa lifestyle is influencing fabric and furniture design for homes, hotels and resorts. Fashion influences on furniture are coming on strong, combined with international inspirations resulting from an earth wired by the internet. Furniture design trends have become more liberated in the wake of socioeconomic trends around the world. This means that we are pushing through to the future with a diverse offering of architectural styles and design details. As home furnishings follow and mirror the fashion industry, we see styles reflecting everything from visions of the future to blasts from the past pulled through the looking glass of today.”

It is so important to stay up to date on performance fabric design and trends, so that your showroom, home or office will be in style & so you can offer your customers the very latest products on the market for all of their design needs INSIDE & OUT!

For more on what is new in performance fabric design write a comment below and I will be happy to let you know.

These are my outside views…Marcia Blake