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Value Selling

December 22, 2008

In this economic environment the very best tool that you have to use is value selling. Being able to inform your customers of the added value that they will receive by purchasing a particular product. Now you can use this very valuable tool when selling casual furniture that is constructed with Sunbrella Fabric.

For those of you who are not aware of the latest upgrade in furniture fabric warranty by Sunbrella, it is pretty significant. Sunbrella recently increased their furniture fabric warranty from three years to five years.

This is an opportunity for you to present new and exciting information to your potential customers in the form of value added selling techniques.

Suzie Roberts, vice president and business manager of furniture fabrics for Glen Raven Custom Fabrics recently stated, “Sunbrella fabrics typically perform well beyond the warranty period, therefore, our ongoing performance enhancements and testing of Sunbrella fabrics gives us the confidence to offer this significant extension to the best backed warranty in the industry.” To read more on this latest development from Glen Raven click on this link:
to read what Suzie Roberts and Glen Raven have to add.

It is very important for sales staff to be educated on this latest news, it enhances the ability to sell casual furniture if you make the customer aware of the performance abilities of a particular product. Being able to add value to a sale is a noteworthy improvement and beneficial approach to selling in this tough economic atmosphere.

I look forward to being able to share this knowledge with the general population, since all too often they don’t realize just how durable, as well as, beautiful Sunbrella Custom Furniture Fabrics have become.

These are my outside views…Marcia Blake