This is the subject everyone is talking about this time of the year. “According to industry leaders in retail, manufacturing, home building and remodeling, Outdoor Living is a continuing and growing market with high expectations for the future. With the current economic downturn, fuel prices, housing market problems and changes in home lifestyle, most all expect more products and services in the home outdoor sector.” says Allan Ferrell, CMG, NorthPole USA,“According to a study completed in 2007 by Firestone Home Products, 8 out of 10 consumers prefer outside entertaining to inside entertaining. Further, most all outside entertaining and activities appear to relate to food and drink. Therefore, outdoor kitchens, fireplaces and entertainment are the main marketing fronts for the summer season.”
Are you marketing the concept and idea of Outdoor Living or simply the products that you sell? It is important that your marketing materials convey the idea of outside entertaining and how the products that they can purchase from your store will help them entertain in the style that they enjoy most.
These are my outside views…write a comment and tell me how you are marketing to your customer base. Marcia