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Stimulate Business with Design Trade Incentives

February 1, 2010

I just attended a William-Sonoma: Design Trade Program event at a local Pottery Barn store in Costa Mesa, California. I was surprised to see a very large turnout, there were approximately 70+ designers who participated. The topic of discussion was Benjamin Moore’s Style 2010 a conversation on color, trends and quality with a design specialist from Benjamin Moore.

The event began at 6:00pm with refreshments and hors d’oeuvres, followed by the presentation. Business cards were collected for a special door prize drawing. The first trend Benjamin Moore suggests is called Simple Indulgences, a palette that lets you luxuriate in the richness of hue, enveloping a space with luscious colors that pamper your senses.
Blueberry Fools Gold Calm Caponata Violetta and Slip are sumptuous tones that capture your personal opulence.

The next trend is a Fresh Perspective, a palette about color at its essence - earthy, organic and rooted. These are hues that celebrate the primitive beauty of blossoming color, the glow of dawn, the luminescence of sunlight and the softness of earth with the colors:
Thunder Sundance Carob Fairview Taupe August Morning
and Opaline

The final trend discussed that evening is called an Alternative View, a palette that speaks of creativity in color- unexpected, vibrant, dynamic - expressed in ways that inspire a fresh way of looking at the ordinary. The result is a juxtapositionof drama and whimsy, color that gives you grand style and impact without taking itself too seriously. Inviting you to kindle your own creative spark with brilliant burst of coral, leaf and deep sea.
The colors include Claret Rose   Guilford Green   Meditation Midnight Navy   Cedar Green and Pale Celery

Benjamin Moore feels that this new decade will bring hope and renewal and this is reflected in their trends forecast.

The evening ended with all of the designers taking a stroll through the store to see these new trends at work in the Pottery Barn furniture and accessory collection.

At least once a week I receive an email inviting me to participate in a Design Trade Program event or to view the latest products that can be purchased throught the Design Trade Program. In the past I have written about this type of function in Casual Furniture Stores with local ASID members asked to attend, perhaps taking this to the next level means having the designers sign up for your local store program, and inviting them to attend a few events a year. In addition, staying in front of designers and your customers is always a great idea, through newsletters and email you can showcase the latest trends in outdoor living and products exclusively found in your local store.

For more ideas on how to stimulate business with the designer trade, write a comment below.

These are my outside views…Marcia Blake